"online shopping site of the week: indiDenim"

Two words: Custom denim. Really, could it get better than that?

At indi denim (www.indidenim.com), you pick the fabric, you pick the style and, in the site’s own word’s you “enjoy the fit.”

Available for men and women, jeans start at $135, though details like tacking on pockets or whiskering on thighs are extra.

The site easily walks you through the steps of picking your style in detail. For women, you start with one of three basic styles, then pick a fabric and the detailing you’d like. Detail choices are amazing (almost overwhelming) and include everything from rise to pocket shape, hem style to sanding. You can even brand yourself and get your initials branded into the back pocket of the jeans. Indi then walks you through a long list of sizing, which includes measurements and a survey about how you want your jeans to fit. (They even ask women for bra size - which we haven’t quite figured out ...)

And, yes, they’re returnable. If you don’t like the fit, you can return unworn jeans within 30 days of delivery for a refund (minus shipping costs). If you re-order to correct your fit, indi will cover shipping charges.

At $135 and up the jeans are not cheap, but when compared to other luxury brands (which are not customized for your fit), indi denim seems like a good deal.