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"One pair of custom-made jeans, please"

FASHION MATTERS
July 16, 2008

I tend to put off shopping for jeans until I’m desperate. It’s just not fun for me, and I think shopping—especially for clothes—should be fun.

I get frustrated with styles and fabrics. Jeans either fit in the waist and no where else or vice versa. Stretch is my friend, but some brands have too much and they don’t fit correctly. I want the perfect pair of jeans. At a good price, of course.

indiDenim (www.indidenim.com) may be the answer. It’s a custom denim jeans brand that allows you to order custom-made jeans. All the styles are personalized and customized to the smallest detail.

indiDenim offers both men’s and women’s custom jeans with many variations from which to choose. The new Presido trouser jean is one of three styles available for women, along with a fitted style (the SoMa) and a relaxed style (the Noe).

The custom process seems easy enough. After selecting a style, you choose a fabric color, finish, rise, leg style, back pocket and special finishes such as sanding and distressing. A pattern is made based on your measurements and the answers to a few questions.

Jeans are shipped in about four weeks and each pair costs between $135 and $145.

If the jeans don’t fit correctly, they can returned for a full refund.

I’m thinking about getting a pair. Has anyone ordered from this company before?

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