"Blue Blood"

The jeans of your dreams are just a click away.

Finding a perfect pair of jeans is a bit like acting out your own version of Goldilocks: One pair is the right shade of blue but the wrong type of skinny jean, another pair is the wrong shade of black but the right type of distressed denim.

But finding that mythical pair of dream jeans is a bit easier with indiDenim. The pants are entirely customizable, from the obvious (like fabric, cut, and color) to the details you rarely even think about (like hem length, pocket shape, and finishing treatments). The step-by-step process allows you to go through and decide what goes (button flies or coin pockets), and what stays (belt loops or stiff Japanese fabric).

Lest you wonder how an online-only company could nail the fit of a pair of jeans, indiDenim allows you to send back your denim as many times as it takes to get it right—although the page-long questionnaire asking for various measurements is complete enough that we doubt you’ll have to test the policy. And if you’ve finally found the perfect pair of low-rise, boot-cut jeans with holes on the knees and a button fly? indiDenim saves each and every pair of customized jeans that you’ve made, so you can re-order without ever leaving the house.

If only we could figure out a way to find the perfect swimsuit without stepping foot in a dressing room and we’d officially retire the golden-haired storybook character.