"The Future of Denim Shopping"

I really would find it hard to believe that I’m the only person in the world who hates jeans shopping.  I sort of gave up all together and opted for elastic waist band stretch leggings rather than spending a few miserable days walking around like a crab trying to stretch my denim out.  Because let’s be honest, I’ve seen some denim brands’ fit models and they don’t look anything like normal people do.  Unless you consider Gisele normal… So leave it to the online world to help answer our denim cries for help.

indiDenim is a site that lets you create your own denim.  You custom pick everything down to the seam and you enter your exact measurements so you really are your very own fit model.  Hurrah! What I love most about the site is that they are so online savvy and are really embracing the social revolution.  The CEO MaryBeth Luber even says:

“Today’s online experience is becoming increasingly customized and community-oriented.  Designing your own apparel, watching it come to life in front of you, sharing it with others on the web, and ultimately having it made just to your measurements is more compelling to consumers than ever. It’s an engaging and personalized process that gives shoppers exactly what they want—clothing made to their precise specifications.”

So naturally embracing the YouTwitFace revolution, indiDenim lets you post your custom creations on all of the relative social networking sites and gives you a digital closet for easy re-ordering.  Welcome to the future.

And if you are worried about the quality of the denim, the site stays up to date with the newest denim fabrics stretching from Japan to Spain.  And better yet, if you order a custom pair during the month of October, you are automatically entered to win a free pair.

You’re welcome.