"indiDenim Jeans"

indiDenim or indi for short is against mainstream cookie cutter mass produced products of fashion. Why try to conform yourself with someone else’s ideal when you can design your own jeans that actually fit your own shape and style?

indiDenim started in 2007 and since then it has enabled its consumers to engineer garments to their own style preferences and body shapes not addressed by high end denim apparel. You can theoretically find the perfect jeans. At the same time, you can let indi become your own custom denim jeans tailor. There are already hundreds of variations to choose from. A multitude of styles, cuts, fits, rinses, washes, fabrics and details are available.