"Get That Mood Indigo"

“We all know how difficult it is to shop for jeans, spending hours in fitting rooms and trying to be satisfied later with an almost-perfect pair of jeans. The average woman has at least eight pairs of jeans in her closet for different occasions. Women between the ages of 35 and 50 have the greatest trouble buying them, and they get really excited when they learn about us. They say, ‘Wow! I get to design my own jeans!’” says Edie Jacquez, director of product development at www.indiDenim.com, a year-old online premium denim company in San Francisco, CA. Jacquez has 24 years of fit experience, and designing jeans is her passion.

indiDenim’s customers are throughout the United States and Canada. Jacquez says customer requests prompted indiDenim to develop some of their offerings, such as women’s trouser jeans and additional embroidery options for some other styles. At indiDenim, women create and order perfect-fit jeans, selecting colors, fabrics, styles, stitching and embellishments, including pocket design. Styles include the Noe, Presidio Trouser and the SoMa. Each pair is created specifically for each customer at manufacturing plants in Mexico. In four weeks, the perfect jeans arrive by mail. “We kept our fit questions fairly straightforward, but if anyone has trouble, they can call or email us. If it turns out not to be the fit you had in mind, use the reorder tool on the site,” says Jacquez.