"custom jeans for $135! well, sort of..."

A few years back, custom jeans were a pipe dream. Accessible only to the rich, the uber-fashionable or the sewingly-inclined, custom denim was an uneccesary luxury. After all, between Levis and the GAP, people had all the denim they needed. However, in today’s world, custom denim is the only thing that will let you stand out in the blue jeans crowd. In a nworld filled to the brim with Rock n’ Republics, True Religions, Citizens, and Earnest Sewns, you really need to spend a fortune on jeans to look different. Jennifer Lopez’s J.Lo collection, for example, purveys jeans with a 2kt. diamond front button - for a mere $2 million. There is, however, another option. That option is custom denim. And, if you get your custom jeans at Indi Denim, you can even do it without breaking the bank. You get to choose everything from the stitching on the back pockets to the type of denim to the detailing (you can even get your jeans monogrammed - wow).  Men’s jeans, women’s jeans, they’ve got em both.  As for the fit, well… With inseam and waistline increments to the half-inch, it’s guaranteed that you’ll be able to find your fit. For the first time ever, I’ll be able to proudly stand up and claim “YES, my jeans are THIRTY TWO AND A HALF waist, by THIRTY THREE AND A HALF inseam!”... and I won’‘t even be lying.You can tell that Indi Denim isn’t just out to be the Next Big Thing. Rather, they are people who truly understand the world’s frustration with a lack of clothing that fits just right. Based on my experience in retail I can objectively say that people are becoming more selective about how a garment fits. With more stores offering a wider variety of sizes, the clothing retail industry is doing its best to appease customers… But it’s not enough. Really, how could a store ever hold the veritable matrix of denim sizes, shapes, contours and colours? The answer: it couldn’t. Enter IndiDenim.com

Another great thing is that the jeans are not overpriced. The basic jeans start at $135 USD, with some finishes and features costing extra. Now, would you rather pay over $200 for high-end designer jeans that claim to be ‘back-to-basics, traditional denim’... Or would you shell out substantially less for a pair of perfectly fitted, back-to-basics denim? I can’t believe you even had to think that one through.

Now. That being said, it’s not like you get entirely free reign over how your blue jeans turn out. There are about 8 different denims to choose from, and (for mens jeans, anyway) there is only one ‘style’... Though you can choose the width of the leg at the top, the bottom, boot cut, straight leg, even how the seat fits! I think the point is more “get yourself a pair of jeans that fit PERFECTLY!” rather than “get yourself a pair of jeans with not just *any* buddha stitched on the back pocket, but YOUR OWN custom Buddha!” (for the record, they do not come with Buddhas on the back pockets. True Religion fans, you will know what I’m referring to). I’m just happy that someone finally gets it: selection and style be damned; if it doesn’t fit us properly, it doesn’t fit us properly! And now we have somewhere to turn when we can’t find the right pair of jeans in a store.

And, that’s my cool discovery of the week. Over and out!

-FH.