Low Rise Jeans
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Tuesday, November 17, 2009
Unless you were hiding in you basement in the late 1990s and early 2000s, we don’t have to tell you twice that when it came to denim, low rise jeans were all the rage. Per usual, our favorite celebrities embraced the latest and greatest trends, including Christina Aguilera, who, in her Dirty video, flaunted her—and we quote—“tight hip huggers, low fo sho.” With such inspiration, low rise jeans got so low, and hence so fashionable, that choosing the right pair of undies was also a crucial decision. After all, if you were sitting, your panties were showing, and if your panties were showing, they had to be cute. So how low did the low rise go? Just to give you an idea, the rise of a “normal” pair of jeans (of course this varies from brand and fit) falls at about 10 inches from your crotch. But eager to rebel from these measurements, designers satisfied our thirst for new trends and sculpted low rise jeans with lower rises—some at 7 inches (gasp). Pushing the low rise envelope even further in years following, many jeans even dipped as low as 3 inches (double gasp). These hip huggers famously flaunted any woman’s love handles, and in 2001, doctors even came out to say that low-rise jeans could cause meralgia paresthetica, a condition that is characterized by numbness in the thighs…whaaaaattttt? So how did this all happen? Was our low rise obsession and abundant purchases of pretty underwear worth potential medical risks and guest appearances from our fleshy bottoms? Of course it was. Because when it comes to jeans, we are a slave for denim fashions, and we always will be. So let’s take a step back and reminisce about our low rise jeans with warmth and admiration because if fashion trends serve us correctly, we’ll be seeing those panties again soon… Isn’t that right, Christina?
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Friday, August 7, 2009
Thank god for low rise jeans… Unfortunately, they’ve produced an unseemly side effect: the muffin top. You know, that horrendous phenomenon where a person’s belly—usually their love handles—hangs ever so gracefully over the top of their fave pair of jeans?
And by gracefully we mean, not gracefully. So, given that we’ve seen FAR too muffin mishaps in our time, we’re calling out to denim lovers everywhere to wake up, snap out of it, take a good, long look in the mirror—and then follow these denim dos to help us rid the streets of the dreaded muffin top! #1 DO: Get jeans that FIT. You think it’d be pretty obvious, right? Don’t buy a pair of jeans if you have to squeeeeeeze the button shut. How comfy can it be to be constantly bulging out of your jeans, anyways? Buy jeans that cover your curves. And, of course, we recommend custom jeans. #2 DO: Add an inch or so to the back rise. Fortunately more people are catching on to the muffin top problem, and are opting for pants that sit a little higher in back but still low rise in the front. This is how we make our jeans at indi. By adding a little to the back rise, we ensure appropriate coverage of this “problem” area, while still avoiding the “mom” jeans look. #3 DO: Wear a long shirt. The problem of a too tight/too low waistband is only half of the muffin top battle. If, say, the above unfortunate fashion victim had invested in a better fitting, longer shirt, the love handle overhang wouldn’t be such a big offense. Bottom line—don’t try to squeeze it all into somewhere it doesn’t belong. Trust us, the people walking behind you will thank you. |
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Thursday, February 19, 2009
indi is excited to introduce our men’s low rise jean called the Mission (named after another one of our favorite SF neighborhoods). After receiving an influx of emails about a low rise option for men, we set to work on the Mission Low. Now, our current collection includes three basic cuts, each of which can be fully customized to fit your body and style: the Mission men’s low rise jean, the Potrero Classic fit jean and the Potrero Relaxed fit jean. For all those of you whose denim purchases reflect mall-hatred or an inability to tell mom to stop sending jeans she finds on discount racks at costco, we designed our men’s low rise jeans with you in mind. We’ve created a look that is great for everyday wear, while making a more bold fashion forward statement (all of this without draining your savings account)! And in case you have forgotten what makes our men’s low rise jean unlike any other denim on the market—just remember that at indi we customize every jean to your style and fit specifications. You can choose from 3 fabrics, more than 25 pocket options, numerous leg opening styles, and finishing options like sanding, distressing, whiskering, tacking, and monogramming. Go ahead and go crazy. Take the design process into your own hands—you’re the expert on what makes you look good.
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Tuesday, January 6, 2009
Yup, sometimes I’d get crazy and throw in a super low flare but I have well over 10 pairs of low rise bootcut. I know what I like and that’s what indi is all about—letting you get exactly what you want! And afterall, they are all unique with different washes, finishes and back pockets. Plus, throw in the fact I need jeans for flats and jeans for my new 4” boots, and I never really thought I could have enough of my beloved style. The main reason for my commitment to the bootcut is that I’d sometime ago convinced myself that I would never look good in a taper style and never even tried it. I do that with food sometimes. I went an unfortunate number of years without mushrooms in my diet. But a few weeks ago, we had a photoshoot here at indi and it was really cool to see the models take on totally different looks depending on the jeans they had on. Suddenly I wanted, needed, craved having a pair of indi’s SoMa with a narrow leg jean. They just looked so adorable on the model (see photo). Well, my jeans arrived and I am in love with my new look. I also think I have a new excuse to go buy those boots the model is wearing! Ladies, I recommend it… try a new look. It feels great! |
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