Denim Care

Getting a pair of stretch denim to fit for their entire lifespan starts with finding stretch denim that fits to begin with. You should look for stretch denim that not only fits your body like a glove, but also has great memory (meaning they stretch and then shrink back to their original form) - something that you will find in all jeans from indi!

Once you've gotten this perfect stretch denim jean (hopefully from indi), the way you wash your jeans is key. Here are a few tricks to help maintain the color, structure and feel of your stretch denim (in order of importance):

1. You should wash your stretch denim as infrequently as possible. In fact, avoid washing your denim at all costs. If you do have to wash...
2. Always turn the jeans inside out.
3. Follow the care label instructions.
4. Wash on the gentle cycle with like colors.
5. If absolutely necessary, tumble dry LOW, but never until the denim is completely dry. Take your stretch jeans out of the dryer when they're still a little damp and lay them flat to dry the rest of the way.

Following these simple steps will ensure that your stretch denim maintains its integrity to the best of its ability.