Denim

There’s something magical about the Olympics. The coming together of nations, cultures, sports, and…fashion? The beloved U.S. snowboarding team has gotten quite the attention lately, and not just for their killer moves and medal winning performances. This past week, the team unveiled that competing athletes can have style too as they raced down the mountain in jeans.

“Snowboarding is the cool factor; that’s what the sport is all about, so why not embellish it to its limit,” said U.S. snowboarder Nick Baumgartner. “To wear jeans in the Olympics? I don’t think you can get any cooler than that.” Ironically, the jeans were given to the team for them to wear just during practice, but it turns out that America’s favorite pair of pants are also great for competition.

Crossing the finish line this past week in his stylish blue jeans, Seth Wescott got his second gold medal in snowboardcross proving to the world that you can be awesome and look awesome at the same time.

Thanks denim. You never cease to amaze us.

(picture courtesy of latimes.com)

posted by: deborah on February 18, 2010 at 6:51 pm
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TAGS: blue jeans, denim

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In the past 5 days, the North East has been hit with over 3 feet of snow. By what we’ve heard from our friends in New York City and DC, the storm has affectionately been named the “Snowpocolypse” or better yet - “Snowmagedeon.”

If you’re one of the 50 million people who’ve been inconvenienced by the less than pleasant weather over the past week,  summoning the courage to brave the elements can be a challenge. And when forced to actually go outside, we know that you will always be faced with a single burning question: “What should I wear?”

We admit - sometimes it can be difficult to mix snow storms and fashion, but at indiDenim we have faith that you can still find a way to look cute while trudging through the snow. So let’s start with the winter basics: Snow boots. Although snow boots may not always be synonymous with style or elegance, when it comes to the winter, they are a must.

Conveniently though, what piece of clothing can help make your highly practical and not so sexy winter boots look more presentable and chic? You guessed it. Jeans of course.

When mixing snow boots and denim, there are really only a few things we recommend. First, pick a skinny jean. These are typically easier to stuff into your snow boots. Try and avoid jeans with a flare because they will bunch up above your boot and be uncomfortable. Second, to survive the cold on your trip outside to buy milk and eggs, wear a tight pair of leggings underneath your jeans. With both tucked securely into your boots, you’ll be armed and ready for the weather.

Good luck to all surviving the snow! With jeans by your side and stuffed into your boots, we know you can get through this one.

P.S. How many days until spring break?

(Picture courtesy of Worldproutassembly.com)

posted by: deborah on February 10, 2010 at 1:09 pm
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TAGS: denim, boots and jeans

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The impossible has happened, people. Our love for denim has just doubled. I know what you’re thinking. How could one possibly love jeans any more? Easily, apparently.

We recently came across an article from Discover Magazine about how jeans can actually protect you from a rattlesnake bites. Yes, you read that right.

This:

Can save you from this:

Doctors Shelton S. Herbert and William K. Hayes reveal that if you get bitten by one of those things and you’re wearing denim, you’ll absorb about two-thirds less venom than if you’re wearing some other inferior material. In their research, which is published in the Annals of Emergency Medicine, they report that in their experiment, venom “spilled harmlessly” onto the denim, as opposed to seeping into your skin…

Conclusion? Jeans are not only a fashion must-have, but when you’re trudging through the dessert under the blazing, hot sun trying to find the next strip mall, they will also save you if confronted with one of America’s most terrifying creatures.

Now just imagine if your newest lifesaver was customized. A weapon of defense and fit perfectly just for your body? Sign. Me. Up. 

posted by: deborah on January 14, 2010 at 5:33 pm
filed under: Misc Musings | comments (1)
TAGS: jeans, denim

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We’ve said it time and time again—inside every closet must be a great pair of jeans that fit. At indiDenim, we know that although jeans are absolutely vital to ensure your fashion survival, they do only account for half your wardrobe equation…

So when it comes to helping you get dressed in the morning, although we love denim more than chocolate cake with strawberries, we remind ourselves to always think about the whole picture—bottom and top.

A few weeks ago, we wrote a blog about how to wear one timeless item—the blazer—with a pair of bootcut jeans to create a great, classic look that will never go out of style. This week, it’s time to talk about how to pair another basic we love—the white blouse—with your beloved custom jeans.

Wearing a white blouse with denim is a versitile look and can easily be dressed up or dressed down depending on the occasion. Don’t be afraid to showcase this style on Fridays at work, a day trip on the weekend, or even when hitting the town for a nice dinner. 

Whether you wear it casually or for a dressier event, it’s important to remember that your blouse should always be fitted in the arms and chest (at least until the “boyfriend shirt” makes its fashion debut). 

To put a trendy spin on this class look, we recommend tucking your blouse into a pair of wide-leg trouser jeans. Accessorize with a bold necklace a red heel, and you’ll show off how sometimes being in-style requires just knowing what items never go out.

posted by: deborah on January 8, 2010 at 5:12 pm
filed under: Denim 101 | Add a comment
TAGS: custom jeans, jeans, blouses with jeans, bootcut jeans, denim

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The holidays are finally over, but we all know that the hardest part of a vacation is returning to the office after a fun-filled (and hopefully relaxing) break.

So to help cure your post-holiday despair, we’ve decided to bring you some happy, uplifting (and, of course, denim-inspired) words to think about as you sip your coffee and weed through the stack of papers that mysteriously got placed on your desk while you were away last week.

So take a deep breath in and just meditate for a second on…Meryl Streep.

Yes, to kick of the new year with a bang, we’re giving snaps to Ms. Meryl herself—the timeless actress and fashion icon, who has proved in her latest film, “It’s Complicated” that even at 60, she can still take on a leading romantic role, and look fabulous while doing so.

At indi, we love Meryl not just because she is arguably one of the greatest living film actresses, but because even at 60, this girl still rocks the denim like it ain’t no thang.

That’s why we applaud Meryl because, as to be expected, even when it comes to fashion, she pushes the envelope and defies any stereotype out there, including the one that says jeans are only for the 50 and under club.

As the Queen of Hollywood who shows us all that age is a feeling, not a number, we say to Meryl, “You go girl. Who says 60 can’t do denim?”

posted by: deborah on January 6, 2010 at 4:44 pm
filed under: Misc Musings | Add a comment
TAGS: jeans, denim, snaps of the week

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