Custom Jeans
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Wednesday, November 11, 2009
World, meet Kyla. She’s a small town fashionista on a mission for a fabulous wardrobe on a low budget. She’s fully equipped with a sense of style and a blog—and not afraid to use either. We met Kyla last month through our sponsorship of the Weardrobe Conference in NYC and quickly discovered that Kyla, like so many other women, was a “custom jean skeptic.” Giving into her skepticism (as every fashion blogger should), Kyla went ahead and, through our website, put together a pair of high-waisted dark wash flare jeans—a style she admits has always been difficult to find on the rack. Kyla blogged about how easy it was to customize her jeans and satisfy her every denim want and need, and even shared a bit more about the experience with us, personally: “I absolutely LOVED the experience of designing my own jeans! I have a really hard time finding jeans that fit and when I do find jeans that fit, the styles aren’t always very exciting. I really wanted a pair of jeans with a specific style that would stand out as more than just a pair of casual denim blues. I chose a high waist and flare leg, since that seems to be the most challenging style for me to find.” She then went on to say: “I was skeptical at first, wondering how in the world these jeans were going to fit based on nothing but answers to a few questions, but I was blown away when I received them. I pulled them on and was shocked that they really did fit like a glove. Next time, I don’t think I would do much differently. I’m in love with the style and I think I will just get them in a different denim and wash.” Kyla, we’re so happy you’re happy with your indiDenim jeans. You look terrific! We know you were pleasantly surprised that your new pair “fit like a glove,” but that’s just what we do.
One custom denim skeptic down, just a few more to go… |
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Friday, November 6, 2009
Is it just us, or are jeans getting more attention these days than Lady Gaga’s outfits and Kanye’s interruptions? Ok, ok, I know. Maybe not that much attention, but you can’t deny that denim has been spending quite a bit of time in the spotlight lately. So in case you haven’t heard, The New York Times just gave a shout-out to designer jeans and their “preshrunk prices.” According to the NY Times gods, “The $300 pair of designer jeans is now, courtesy of the recession, the $200 pair of designer jeans.” Not surprisingly, the economy has got people thinking more about their wallets and setting a limit on what they will pay for a designer pair of jeans, which, in turn, is putting pressure on designers to rethink their prices and offer quality jeans in more styles at lower prices. Basically people want great style and fit for less—but are demanding the same high quality and exclusivity. Which might make you think—what could better satisfy consumer demands than one-of-a-kind custom jeans designed by the customer, made to their measurements, and sold for a reasonable price?
Someone take indiDenim out for a drink tonight. Being the solution to the world’s denim whoas sure makes us more than ready for the five o’clock happy hour!
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Tuesday, November 3, 2009
Since the dawn of time, fashionistas everywhere have argued over one age-old question: When it comes to jeans, which is superior, the button-up or the zipper? This detail is so crucial, that it may even stop you from buying an otherwise great pair of jeans. That’s why, once and for all, we want to know which you like more. (Thank Nelly at indiDenim, we can customize your jeans either way with the zipper or the button fly).
So scream it from the rooftops, and tell us your opinion. Or at least answer the survey below…
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Monday, November 2, 2009
Of all places, the Wall Street Journal just posted a great article on the rise of power jeans. And what are power jeans, you ask? Today, CEOs, top executives, and world presidents have finally figured out that a great pair of fitted denim can be highly professional and comfortable of course. After all, a top dog in jeans says to onlookers, “Hey people, I got this. Chillax.”
So how do you get this look? To do power jeans right, you’ll need jeans that are perfectly tailored to your body (plug for custom jeans) and select the right items to be paired with those bad boys. At indi, we endorse a collared shirt, either or a tie or a blazer, and a nice pair or shoes (no sneakers!). The goal here is to look classy and cool at the same time, so just make sure you got that balance down pat! Also, if you’re looking for a distraction, check out this WSJ slide show on the evolution of jeans from the late 1800s to today. There’s nothing like taking a trip down memory lane to cure your case of the Mondays… |
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Wednesday, October 21, 2009
Just dropped a few pounds? Well, slimming jeans are the perfect way to complement your new, slimmer body. And after all the grilled chicken, salads with the dressing on the side, power walks, and crunches, you deserve a new pair of slimming jeans as much as, well, that chocolate mousse cake you weren’t allowed to eat last night. And not just any slimming jeans, mind you. You owe yourself some slimming custom jeans. You’ve worked hard to lose that weight, so now it’s time to show off your curves with a pair of slimming jeans that’s actually made to mimic your glorious shape. Don’t fall victim to one of the biggest fashion faux pas out there: baggy clothing that makes you look bigger than you actually are! Fitted clothing is key. Fitted custom clothing is ideal. So that means it’s time to get rid of those baggy jeans you used to wear. That’s right. Trash. Them. Now. Those old jeans don’t fit your fabulous new body anymore, anyway… Which means, you NEED new slimming jeans. And you know how we love when shopping becomes a necessity, and not just a desire!
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Wednesday, October 14, 2009
Custom made jeans are the key to looking fly—short or tall, straight or curvy, human or otherwise. Just take our canine friend below, who is decked out in a fabulous pair of custom made jeans. Our whole office laughed out loud when we saw this picture of Harley, the Boston terrier from L.A. and his rockin’ denim. There’s no doubt about it—Harley knows that in order to get that perfect fit, custom made jeans are the only way to go. So…what do you think? indiDenim Mascot, anyone?
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Monday, October 12, 2009
Skinny jeans, it’s time to meet your match. Enter: the boyfriend jean. In case you just happened to miss one of the biggest fashion trends this fall, the boyfriend jean has stepped on the scene as a form of backlash against the skinny jean. You see, where skinny jeans are tight and fitted from your butt to your ankles, boyfriend jeans take a different approach to molding to your beautiful body. Boyfriend jeans, as their name implies, are meant to look as though you had borrowed jeans from your man (and here at indiDenim, we fully support stealing clothes from your significant other). And although they don’t necessarily have to be hijacked from your bf, they must be loose and relaxed all around. Now here’s the key. Boyfriend jeans combine the best of comfort and style, but since this jean is designed to look two sizes too big, you must be careful not to end up looking disheveled and frumpy. So pair your best pair of boyfriends with a cute T or sweater and your favorite heels or ballet flats. Add a scarf, and you and your boyfriend jeans (sans boyfriend) are set for a lovely fall afternoon at the farmer’s market or, of course, a therapeutic trip to the mall. Need some visual inspiration? Just check out Halle Berry in her boyfriend attire.
But before we go, we need your input. You see, we’ve been a bit torn about the boyfriend jean since it made its debut. indiDenim is all about *perfect* fitting jeans, and given that the boyfriend jean is pretty much the antithesis of your perfect fitting pair, what’s a custom jean company to do? So we’re asking you! What do you think? Should we break down and add it to the line up? Or should we hold our ground and stand by the denim ideals we’ve grown up with? Leave your comments and help us decide! |
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Wednesday, September 30, 2009
Cotton jeans are about as necessary as, well, air. And while we like air and all, here at indiDenim we’re pretty obsessed with denim. Stretch, 100 percent cotton, American, European, Japanese, distressed or clean—You name it, we got it. This week, in addition to our brand-spanking new jean builder, we’ve launched a new denim in four washes: Chalan, Buttero, Vaquero, Gaucho. If you sensed a theme, add a tally to your scorecard! Alternatively, if you’re sitting there, eyes glossed over and about to x out of the window, hold on there cowboy!
That’s right, we’re paying homage to our favorite international cowboys because where would cotton jeans be without our cowboy brethren? Rugged cotton denim fabric is so deeply intertwined with cowboy mythology that the two are often difficult to separate. Cowboy movies from the 1950s are even credited with popularizing jeans. Children who watched cowboys on TV during the 1950s were inspired to adopt jeans as their uniform during the 1960s. Like the cotton jeans of our cowboy forefathers, our new 100 percent cotton denim is a heavier weight, sturdy fabric—one that we think would be suitable for guys and gals, alike. So mosey on over to our jean builder, and start designing your custom made jeans. But before you go, check out the sneak peak of our cotton denim below!
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Tuesday, September 29, 2009
Long jeans are kind of like an illusive tiger. You know they are out there, but where and how to find long jeans in their natural habitat takes tremendous skill and patience. So even though you may have been “blessed” with runway model legs and “enjoy” being able to see over the crowd and reach anything on the top shelf, when it comes to finding a great pair of long jeans, you are a second class citizen! Most retailers discriminate against you (single tear)—and with good reason! Carrying inventory for a small percent of the population that may or may not buy from your store can get expensive. So where does the discrimination begin, you ask? Well if you have an inseam greater than 31.5” for women or 33.5” for men, you’re in the top 10th percentile of the population. Awesome for towering over your fellow 7th graders. Not so awesome for finding jeans long enough to cover your ankles. But then indiDenim waltzed onto the scene. And with us as your personal denim sherpa, the pursuit of the long jeans has become a lot easier. And not to brag or anything, but we’ve gone pretty long. We’ve even made jeans for pro-basketball players.Yeah—we’re kind of a big deal. So how long have we gone? A quick query from our trusty database yields the results. The winners are (drum roll please): If you or someone you know (or someone you don’t know, for that matter—people with 43” inseams are easy to spot!) can beat our record—let us know. We’ll even devote an entire blog post to them and their impressive inseam. Let the tall human hunt begin! And when you find this giant, make sure to send us a photo of him (or her!) looking especially tigerish. Perhaps something in the same vein as this would be appropriate:
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Friday, September 25, 2009
Big booties need big bootie jeans. But before we go any further, let’s give the obligatory shout out to Beyonce, J-LO, and Kim for helping big booty ladies all over love their beautiful behinds. It’s about time that we all celebrated our greatest ass-ett (sorry, I just couldn’t resist the opportunity for that one). And celebrate we would, if only finding the right pair of jeans to cover your trunk was not one of the most daunting tasks of our earthly lives. So before embarking upon the search, let’s prepare mentally. This may sound a bit odd, but sometimes you need to think about jeans like you think about a bra—you need a sturdy, supportive pair that can lift and shape your big booty. Now that we’re in the right mindset, how do we find that perfect big booty jean? Well, here are some basic tips on how YOU can design your own pair of indiDenim custom jeans to make sure that the marriage between your big booty and your denim does not end in divorce: * Stretch it out! Ideally, you want to choose stretch denim (jeans with a combination of cotton and spandex) that will stretch to fit your backside. You don’t want to look like you’re about to lead Suzanne Somer’s next workout video, but your jeans should have enough stretch in them to be able to shape—and cover—your voluptuous bottom. * Dark denim all the way! To optimize your butt, stay away from light-washed jeans because they’ll just make your hips look wider. It’s important to embrace the big booty, but when finding a great pair of jeans, it does not need to be the main event. If you pick a darker wash jean, it will slim your body…and your behind. Also, be sure to pick a dark pair of jeans with back pockets close to the center. Lower down pockets will just make your big booty look bigger. And please, don’t bedazzle your pockets. Your booty is decoration enough! * Pick a classic boot cut. If you pick a “regular” pair of jeans—aka not skinny jeans or other denim that’s blatantly styled—it will draw less attention to your rear. Skinny jeans, in general, are a bad choice because they cling to your ankles, and therefore draw attention to your thighs. * Confidence, sister! Remember, there’s a reason why Sir Mix-A-Lot wrote a whole song dedicated to your back side. Your big booty is to be celebrated, so untie that sweatshirt from around your waist and be proud of what you’ve got. Now, with the perfect fitting pair of big booty jeans, you and Ms. Kardashian over there have absolutely nothing to hide.
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Monday, September 21, 2009
Building your own jeans is about to get a little cooler. At indi, we are all about bringing the most revolutionary technologies to the fashion industry. Accordingly, we’ve spent the past couple months developing *the* most awesome UI (objectively speaking, of course) out there. In just a few short days, not only will you be able to build your perfect jeans down to the smallest details at indiDenim, but you will be able to see it configure and morph—right in front of your eyes! Check out the screenshot of our new jean builder below:
And once you’ve perfected your jean designing skills, you can: * Proudly spam all your contacts with all the jean masterpieces you’ve created ... Really, the possibilities are endless. |
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Friday, September 4, 2009
Instead of sitting around our conference room table and trying to guess the answers to all these questions about you all, we came up with a novel alternative! Yup, that’s right: SURVEY TIME! So instead of flipping back over to your friend’s Facebook photo album, spend a few minutes here and tell us a little more about yourself. Think of it as a 25 questions of sorts. Except that this 25 questions actually MAKES you money. You’ll get a $25 indiDenim coupon just for filling it out (before October 1, 2009). We’re that nice. And after you’re done, you can even post the survey to your favorite social media website, and your friends can get $25 off, too. Now aren’t you a good friend?
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Thursday, August 20, 2009
Working for a custom jean company, friends and strangers alike enjoy sending us ideas for greater customization of jeans. Most of the time we smile and file away the emails, but occasionally there are gems. Lucky for you all, today we received one of those gems. Enter Winkers (patent pending, in case you were getting any bright business ideas). These bad boys will jazz up even the most boring, simple pair of jeans. To truly appreciate the Winkers, we strongly suggest watching the video: So if you are looking for a little added detail to get you some attention as you strut your stuff down the main drag, Winkers will probably do the trick. We can’t say we endorse Winkers from a fashion standpoint, but we do have to admit they are pretty entertaining (and might even help you make a few new friends). Although maybe not the “friends” you were hoping for… |
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Wednesday, August 12, 2009
Fact: there is a buzz going around about indiDenim. It appears our new fabrics and finishing treatments have been well received, and the influential blogs are talking. And yesterday both DenimBlog.com and TheFrisky.com did a feature on indiDenim and our new creative destruction treatments.
So check out what swell things they had to say about us at DenimBlog.com and TheFrisky.com. And when you’re done reading, you can design your perfect jeans and then destroy them at indiDenim.com.
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Friday, August 7, 2009
Thank god for low rise jeans… Unfortunately, they’ve produced an unseemly side effect: the muffin top. You know, that horrendous phenomenon where a person’s belly—usually their love handles—hangs ever so gracefully over the top of their fave pair of jeans?
And by gracefully we mean, not gracefully. So, given that we’ve seen FAR too muffin mishaps in our time, we’re calling out to denim lovers everywhere to wake up, snap out of it, take a good, long look in the mirror—and then follow these denim dos to help us rid the streets of the dreaded muffin top! #1 DO: Get jeans that FIT. You think it’d be pretty obvious, right? Don’t buy a pair of jeans if you have to squeeeeeeze the button shut. How comfy can it be to be constantly bulging out of your jeans, anyways? Buy jeans that cover your curves. And, of course, we recommend custom jeans. #2 DO: Add an inch or so to the back rise. Fortunately more people are catching on to the muffin top problem, and are opting for pants that sit a little higher in back but still low rise in the front. This is how we make our jeans at indi. By adding a little to the back rise, we ensure appropriate coverage of this “problem” area, while still avoiding the “mom” jeans look. #3 DO: Wear a long shirt. The problem of a too tight/too low waistband is only half of the muffin top battle. If, say, the above unfortunate fashion victim had invested in a better fitting, longer shirt, the love handle overhang wouldn’t be such a big offense. Bottom line—don’t try to squeeze it all into somewhere it doesn’t belong. Trust us, the people walking behind you will thank you. |
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Wednesday, August 5, 2009
Raw denim.
Buy it, wear it, and talk about it and you’ll gain the respect of most denim aficionados. Why? Well, first off it takes a commitment. Raw (or unwashed, generally Japanese) denim is not known for being comfortable or soft. It is by definition, hard, thick, and stiff. Those who go raw don’t do so on a whim; they take their denim very very seriously. This is because raw, unwashed denim has transcended traditional denim classification. It has become a culture. Or, probably more accurately, a cult. And those raw evangelists are a force to be reckoned with. They buy their raw denim with the express purpose of wearing them in. The idea of the factory or anyone else washing, sanding, ripping, scratching or otherwise tainting the jeans will make any raw devotee shudder and/or cry in agony. The beauty of raw jeans is to watch as your daily life artfully wears and tears the jean. And artfully wear and tear they do. Proud raw denim owners will boast only washing their denim 5 times in 2 years. Despite being a statistic that makes most clean people cringe, in the raw community, that’ll get you mad props. And while that’s cool and all, we’re not sure what it will do for the rest of your social life… ...that being said, we think raw is pretty rad, and we’re considering offering it in the fall—so stay tuned for updates. Who knows, raw custom jeans may be in your future. |
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Thursday, July 30, 2009
We know, we know. It isn’t enough to just build your own jeans. You want to destroy them, too. And who can blame you? That’s the most fun part. Well, luckily for you, sometime around 24 hours from now, indi will be releasing our ten new destruction treatments. We’ve been slaving away for the last few months, perfecting these destroyed denim treatments for their grand release this week. And since some of us (not going to name any names) have been sporting these new, unreleased treatments at parties and harassing our friends with the “my jeans are cooler than your jeans” number, we’re excited to report that our new treatments have received an overwhelming positive response. We’re certain that you will welcome our destroyed jeans with the same outstretched arms. So go ahead and take a glimpse into the future: customized destroyed jeans. A future where you get to pick exactly how and where you want your jeans destroyed. Creative destruction is just a few clicks away. |
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Thursday, July 16, 2009
President Obama took a quick break from solving the world’s economic, energy, Middle East and health care crises to throw out the first pitch at the All Star game this week. A man who knows how to dress for the occasion, Mr. Obama correctly selected the quintessential American wardrobe item for this event. He paired his blue jeans with his beloved Sox jacket (clearly he’s not trying to make any friends in St. Louis, anymore).
Mr. Obama rarely fails to impress; however, we think his denim look could use a slight fashion upgrade. While appropriate attire for a baseball mound, white running shoes are a big no no paired with blue jeans. We think the Pres could do better with some trendier kicks… perhaps a retro look with another American favorite, Converse. Just like at indi, you can even design your own Converse shoes. And while we’d like to see the President in a less baggy jean and maybe a darker wash, our denim philosophy is you have to make it your own. Unfortunately, the pres did commit one unforgivable faux paux. Someone should have advised him against those highwaters before he left the (white) house. We recommend custom jeans, Mr. President. |
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Tuesday, June 30, 2009
Two and half years ago, Anne Whitacre left her home in Seattle and moved to Los Angeles to start a new job at a high end design firm. She soon found out that her work wardrobe (which consisted mostly of wool skirts, sweaters, and dress suits) wasn’t going to cut it in the LA designer jean world.
“The entire office dressed in jeans and black t-shirts or sweaters,” Anne said. For a lot of us (and all of us here at indi), a “jeans and tee” work environment is like a dream. But for Anne, it was a different story. “I’m 5’9” and usually wear a size 12, but have a round backside, a flat stomach, and athletic thighs,” Anne explained. “In a designer jean, I typically wear a size 31, which fits my waist, but strangles my thighs and backside. And I’m small enough in the waist that I don’t fit into “women’s” sizes either. This leaves me stuck in between the two size groupings, without a single pair of jeans that fit.” Struggling to find a pair of designer jeans made for her body, Anne surfed the net and came across indiDenim. “I was able to choose the style of jean I want and then finely tweak the fit and sizing - this was very appealing to me,” Anne said. “And the jeans at indi are comparable in price to what I was paying for designer jeans that weren’t custom made for my body.” Anne ordered a pair of straight leg custom jeans that fit comfortably around both her waist and her thighs. “My custom indiDenim straight leg jeans are the perfect length, have a medium low rise in front and a high enough rise in back - and most importantly, they do not cut off the circulation in my thighs!” “I had this theory that if I could have found the perfect jeans in college, I would still be wearing them. That didn’t happen! Now, at age 55, I’ve finally found my perfect pair of jeans.”
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Friday, June 19, 2009
Are you clueless or confused when it comes to style and current trends? Do you have a closet full of denim that you never wear? Have you completely sworn off jeans because you haven’t found a pair that fits your body? If you answered yes to any of these questions, or know someone who would, you/she/he may be the perfect candidate for an indiDenim intervention. Our indiDenim Fashion Experts (you might call them “Jeaniuses”) are on the prowl and looking for a fashion victim to makeover. If you, or someone you know is a victim of bad denim (too long, too short, too baggy, too tight, too light or too dark) contact us for a chance to win a free makeover and a perfect pair of indiDenim custom jeans. We can take you from this to this. Here’s how to enter: Send us an .(JavaScript must be enabled to view this email address) with “indiDenim Makeover” as the subject line and include the following information: √ Name And don’t forget to include a before photo! Don’t worry, we’ll try to go easy on you. Although, there are no guarantees… |
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