Cotton Jeans

Cotton jeans are about as necessary as, well, air.

And while we like air and all, here at indiDenim we’re pretty obsessed with denim. Stretch, 100 percent cotton, American, European, Japanese, distressed or clean—You name it, we got it.

This week, in addition to our brand-spanking new jean builder, we’ve launched a new denim in four washes: Chalan, Buttero, Vaquero, Gaucho.

If you sensed a theme, add a tally to your scorecard! Alternatively, if you’re sitting there, eyes glossed over and about to x out of the window, hold on there cowboy!

That’s right, we’re paying homage to our favorite international cowboys because where would cotton jeans be without our cowboy brethren? Rugged cotton denim fabric is so deeply intertwined with cowboy mythology that the two are often difficult to separate. Cowboy movies from the 1950s are even credited with popularizing jeans. Children who watched cowboys on TV during the 1950s were inspired to adopt jeans as their uniform during the 1960s.

Like the cotton jeans of our cowboy forefathers, our new 100 percent cotton denim is a heavier weight, sturdy fabric—one that we think would be suitable for guys and gals, alike.

So mosey on over to our jean builder, and start designing your custom made jeans. But before you go, check out the sneak peak of our cotton denim below!

posted by: abigail on September 30, 2009 at 3:21 pm
filed under: Happenings at indiDenim | Add a comment
TAGS: custom jeans, american denim, cotton jeans

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