American Denim

Cotton jeans are about as necessary as, well, air.

And while we like air and all, here at indiDenim we’re pretty obsessed with denim. Stretch, 100 percent cotton, American, European, Japanese, distressed or clean—You name it, we got it.

This week, in addition to our brand-spanking new jean builder, we’ve launched a new denim in four washes: Chalan, Buttero, Vaquero, Gaucho.

If you sensed a theme, add a tally to your scorecard! Alternatively, if you’re sitting there, eyes glossed over and about to x out of the window, hold on there cowboy!

That’s right, we’re paying homage to our favorite international cowboys because where would cotton jeans be without our cowboy brethren? Rugged cotton denim fabric is so deeply intertwined with cowboy mythology that the two are often difficult to separate. Cowboy movies from the 1950s are even credited with popularizing jeans. Children who watched cowboys on TV during the 1950s were inspired to adopt jeans as their uniform during the 1960s.

Like the cotton jeans of our cowboy forefathers, our new 100 percent cotton denim is a heavier weight, sturdy fabric—one that we think would be suitable for guys and gals, alike.

So mosey on over to our jean builder, and start designing your custom made jeans. But before you go, check out the sneak peak of our cotton denim below!

posted by: abigail on September 30, 2009 at 3:21 pm
filed under: Happenings at indiDenim | Add a comment
TAGS: custom jeans, american denim, cotton jeans

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Some of you may have noticed that we’ve held it down for the Bay by naming our jean styles after different SF neighborhoods. But now that we’ve paid proper homage to our roots, we’ve come up with something a little different to help us select our fabric names.

This week we are calling out to our customers to think of names for our new denim washes. We’re about to release four new (and beautiful, if we may say so ourselves) washes, and we need your help to name them.

This new denim is a lighter weight stretch denim made in the USA by our favorite American mill, Cone Denim. What is really special about this denim is the way the denim feels and drapes. It is ueber soft and falls just right when you are walking, sitting, standing—whatever. It is a great, versatile denim that can be dressed up or beat up and still look great. And, I’m not going to lie, most of us in the office were wearing this denim today.

So here is where you come in. We are looking for some fun, creative names for these four washes. Since they all come from the same base fabric, they should have names that tie together somehow. So put your thinking caps on and feel free to impress us with your wit and charm. Post your suggestion as a comment on this post. Explanations for your names are not obligatory, but may be awarded extra points by our judges.

And remember, if you have the winning suggestion, we’ll send you a pair of custom jeans in the your favorite new wash.

Ready, set, go crazy!

posted by: abigail on July 22, 2009 at 3:50 pm
filed under: Happenings at indiDenim | comments (23)
TAGS: stretch jeans, american denim

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Yesterday we posted a commentary on President Obama’s jeans and today we’re reaching into the archives to bring you even more presidents in jeans. Jeans certainly have come a long way since their invention. In their first incarnation, jeans were worn only by manual laborers. The sturdy fabric and practical design that originally attracted workers, soon excited a much wider audience. Jeans were successively adopted by cowboys, college students, performers, and presidents. In fact, our most recent presidents (except for the gentlemanly George H.W. Bush) have all worn jeans publicly in hopes that the average American will identify with them.

When wearing suits and ties, presidents hope to convey that they are professional, wise, and experienced. When wearing jeans, they are communicating that they understand the concerns of everyday Americans. Sound calculating? Obviously! That’s what being a politician is all about.

And now, for your viewing pleasure, we’ve prepared a montage of denim loving presidents. Your thoughts?

Well, first off, they all look like prime candidates for an indiDenim makeover  to us. . .

Maybe Obama’s jeans could use a little “change”. . .

Image from http://www.swamppolitics.com

Nice belt, Mr. Bush! We’re impressed by your accessorizing powers, but we’re not so sure about the rest of the outfit.

Image from http://www.fotki.com

Clinton wears his jeans on horseback. . .well, that depends on your definition of jeans.

Image from http://www.hailtothechiefs.com

Reagan goes all out with double denim. Mistakes were made.

Image from http://www.wiwfarm.com

There he goes again! Manual labor and jeans—rock on, Carter.

Image from: http://www.habitat.org

posted by: danielle on July 17, 2009 at 9:40 am
filed under: Misc Musings | comments (1)
TAGS: history of jeans, mens jeans, american denim, presidential jeans

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President Obama took a quick break from solving the world’s economic, energy, Middle East and health care crises to throw out the first pitch at the All Star game this week. A man who knows how to dress for the occasion, Mr. Obama correctly selected the quintessential American wardrobe item for this event. He paired his blue jeans with his beloved Sox jacket (clearly he’s not trying to make any friends in St. Louis, anymore).

image from Kyle Terada/US Presswire

Mr. Obama rarely fails to impress; however, we think his denim look could use a slight fashion upgrade.  While appropriate attire for a baseball mound, white running shoes are a big no no paired with blue jeans.  We think the Pres could do better with some trendier kicks… perhaps a retro look with another American favorite, Converse.  Just like at indi, you can even design your own Converse shoes.  And while we’d like to see the President in a less baggy jean and maybe a darker wash, our denim philosophy is you have to make it your own. Unfortunately, the pres did commit one unforgivable faux paux. Someone should have advised him against those highwaters before he left the (white) house.  We recommend custom jeans, Mr. President. 

posted by: Marybeth on July 16, 2009 at 2:52 pm
filed under: Misc Musings | comments (1)
TAGS: custom jeans, design your own jeans, blue jeans, american denim, presidential jeans

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