Building your own jeans is about to get a little cooler.

At indi, we are all about bringing the most revolutionary technologies to the fashion industry. Accordingly, we’ve spent the past couple months developing *the* most awesome UI (objectively speaking, of course) out there. In just a few short days, not only will you be able to build your perfect jeans down to the smallest details at indiDenim, but you will be able to see it configure and morph—right in front of your eyes! Check out the screenshot of our new jean builder below:

And once you’ve perfected your jean designing skills, you can:

* Proudly spam all your contacts with all the jean masterpieces you’ve created
* Post your jean designs on your Facebook wall and start a jean designing war with your friends
* Save your jean to our design vault (gallery) and rate your design from various IP addresses to make sure your jeans come up as “highest rated”

... Really, the possibilities are endless.

posted by: abigail on September 21, 2009 at 6:54 pm
filed under:Happenings at indiDenim
TAGS: custom jeans, design your own jeans

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Instead of sitting around our conference room table and trying to guess the answers to all these questions about you all, we came up with a novel alternative!

Yup, that’s right: SURVEY TIME!

So instead of flipping back over to your friend’s Facebook photo album, spend a few minutes here and tell us a little more about yourself. Think of it as a 25 questions of sorts. Except that this 25 questions actually MAKES you money. You’ll get a $25 indiDenim coupon just for filling it out (before October 1, 2009). We’re that nice.

And after you’re done, you can even post the survey to your favorite social media website, and your friends can get $25 off, too.

Now aren’t you a good friend?

posted by: abigail on September 4, 2009 at 4:32 pm
filed under:Happenings at indiDenim
TAGS: custom jeans

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Fact: there is a buzz going around about indiDenim.

It appears our new fabrics and finishing treatments have been well received, and the influential blogs are talking. And yesterday both DenimBlog.com and TheFrisky.com did a feature on indiDenim and our new creative destruction treatments.

So check out what swell things they had to say about us at DenimBlog.com and TheFrisky.com.

And when you’re done reading, you can design your perfect jeans and then destroy them at indiDenim.com.

posted by: abigail on August 12, 2009 at 3:28 pm
filed under:Happenings at indiDenim
TAGS: custom jeans, design your own jeans, destroyed jeans

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We know, we know. It isn’t enough to just build your own jeans. You want to destroy them, too.

And who can blame you? That’s the most fun part.

Well, luckily for you, sometime around 24 hours from now, indi will be releasing our ten new destruction treatments. We’ve been slaving away for the last few months, perfecting these destroyed denim treatments for their grand release this week. And since some of us (not going to name any names) have been sporting these new, unreleased treatments at parties and harassing our friends with the “my jeans are cooler than your jeans” number, we’re excited to report that our new treatments have received an overwhelming positive response.

We’re certain that you will welcome our destroyed jeans with the same outstretched arms.

So go ahead and take a glimpse into the future: customized destroyed jeans. A future where you get to pick exactly how and where you want your jeans destroyed.

Creative destruction is just a few clicks away.

posted by: abigail on July 30, 2009 at 2:57 pm
filed under:Happenings at indiDenim
TAGS: custom jeans, design your own jeans, destroyed jeans

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Some of you may have noticed that we’ve held it down for the Bay by naming our jean styles after different SF neighborhoods. But now that we’ve paid proper homage to our roots, we’ve come up with something a little different to help us select our fabric names.

This week we are calling out to our customers to think of names for our new denim washes. We’re about to release four new (and beautiful, if we may say so ourselves) washes, and we need your help to name them.

This new denim is a lighter weight stretch denim made in the USA by our favorite American mill, Cone Denim. What is really special about this denim is the way the denim feels and drapes. It is ueber soft and falls just right when you are walking, sitting, standing—whatever. It is a great, versatile denim that can be dressed up or beat up and still look great. And, I’m not going to lie, most of us in the office were wearing this denim today.

So here is where you come in. We are looking for some fun, creative names for these four washes. Since they all come from the same base fabric, they should have names that tie together somehow. So put your thinking caps on and feel free to impress us with your wit and charm. Post your suggestion as a comment on this post. Explanations for your names are not obligatory, but may be awarded extra points by our judges.

And remember, if you have the winning suggestion, we’ll send you a pair of custom jeans in the your favorite new wash.

Ready, set, go crazy!

posted by: abigail on July 22, 2009 at 3:50 pm
filed under:Happenings at indiDenim
TAGS: stretch jeans, american denim

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Worn jeans, distressed jeans, destructed jeans, and holey jeans have gone in an out of fashion, but (whether you like it or not!) they have made their way back to the limelight. Over the past few weeks, we at indi have been working on perfecting our damaged jeans. Oxymorons aside, we are really excited about the holes, tears, wears, and scratches we are about to release.

Don’t worry, no jeans were hurt in the making of this blog entry. Well, only a few…

posted by: Julien on June 29, 2009 at 6:03 pm
filed under:Happenings at indiDenim
TAGS: distressed denim, holey jeans, worn jeans

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Guess what, indiDenim fans? You can now find your favorite brand of custom fit jeans on Facebook!

Why should you be excited? Because, when you become a fan of indiDenim, you get exclusive sneak peaks of our new fabrics, washes, and treatments, and you get to be the first to hear about exciting new promotions and events.

And, as if that isn’t enough, our Facebook fans will also get exclusive discounts on our custom fit jeans. Check out the indiDenim page on Facebook and become a fan today!

posted by: rupa on June 16, 2009 at 3:09 pm
filed under:Happenings at indiDenim
TAGS: custom jeans

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Product development has got to be one of the most fun parts of working at indi. Not only does it mean we get to be creative, but it also means one of my favorite things—new jeans!

Today we are taking some of the final steps to launch our new Spanish and Japanese denims. We’ve tested out the fabrics (see Marybeth in her Japanese fits below), perfected the washes, and are just about to set them up for web. Now, all that’s left is for the engineering powers that be to do their thing, and you, too, will be able to design your own Spanish and Japanese jeans.

For all of you who aren’t familiar with what makes Japanese and Spanish denim worth the trans-atlantic/trans-pacific journey, you’ll just have to check out my forthcoming blog entry. But because I’m a big fan of teasers, here is a brief description (along with a picture) of our new denims designed to whet any jean connoisseur’s appetite. 

Turning Japanese?

Japanese denim, perhaps the most coveted of all denims, is actually spun on vintage American shuttle looms that were purchased by the Japanese after WWII. Traditional production techniques and smaller looms mean this denim is far more labor intensive to create, but the Japanese, for whom the phrase “bigger is better” doesn’t really resonate, saw a business opportunity and snatched up the looms faster than the Americans could say, “wait, how much will that vintage looking denim sell for in the 21st century?” 

Hecho en Espana

European fabric, in general, is known for quality, style and, of course, pride and pretentiousness. So when we were selecting our Spanish fabric, we wanted to make sure it was as loud and proud as possible. Accordingly, we chose a denim with a fine yet bold crosshatch—think sophistication, with an edge.

Still want to know more about these new fabrics? Check back next week, and I’ll give you the full 411 on Japanese and Spanish denim. I promise not to disappoint…

posted by: Julien on June 11, 2009 at 2:17 pm
filed under:Happenings at indiDenim
TAGS: japanese denim, spanish denim

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