Last month, we held the indiDenim October Jean Giveaway, where we asked all of you to design your perfect jeans and add them to our Design Vault. As promised, we’ve randomly selected one winner as well as a winner for the “judges’ choice award.”

But before we reveal the results, we must say that we were very much impressed by all the creativity. And although we had a lot of fun looking at all of your “perfect jeans,” there was one candidate, in particular, that showed us a memorable creation, along with a playful title and description to match.

So props to Snow Doubt and your design of pure pear-fection. We really loved how you tied both style and fit into your creative title and description of your jeans!

For most pretty pear body types, finding flattering jeans is no easy task. You need jeans that sit just so on your curvy waist, yet also leave you with just enough room through the hip and thigh area.

Our indiDenim October Jean Giveaway judges’ choice winner designed the perfect pear jeans that celebrate the needs of pear-shaped ladies all-around. With jeans that are tailored straight from the thigh to the hem, this instantly provides a slimming effect, making your legs look, just like our winner says, “LUSTFUL.” The clean finish gives no distractions, only focusing on what obviously matters most—showing off that pretty pear shape figure of yours.

So congratulations to both our winners: Snow Doubt, and our randomly selected winner, Kel, designer of “New Favorite Jeans.”

And now you can check out (and buy!) the the judges’ choice winner and our randomly selected winner in our Design Vault!

posted by: eunice on November 16, 2009 at 11:51 am
filed under:Happenings at indiDenim
TAGS: jeans, jean giveaway

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Free jeans got your attention?

Good. Now listen up.

indiDenim has gone through a lot of changes in the past month (we’re growing up, aww, we know). No our voice isn’t deepening, nor our body maturing. Our technology is what has grown with leaps and bounds. And as of this week, you can SEE your jean as you BUILD it and then SHARE it with all your friends through Facebook (or your other favorite social media site) and in our public gallery called the Design Vault!

Now here are the deets on how to score free jeans from indiDenim:

All you have to do is design your perfect jean and add it to our Design Vault during the month of October, and you’ll be entered in our jean giveaway to win a free pair of custom jeans!

So help us celebrate, will ya? Start designing your jean today!

posted by: abigail on October 9, 2009 at 8:48 am
filed under:Happenings at indiDenim
TAGS: design your own jeans, jeans that fit, free jeans

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Cotton jeans are about as necessary as, well, air.

And while we like air and all, here at indiDenim we’re pretty obsessed with denim. Stretch, 100 percent cotton, American, European, Japanese, distressed or clean—You name it, we got it.

This week, in addition to our brand-spanking new jean builder, we’ve launched a new denim in four washes: Chalan, Buttero, Vaquero, Gaucho.

If you sensed a theme, add a tally to your scorecard! Alternatively, if you’re sitting there, eyes glossed over and about to x out of the window, hold on there cowboy!

That’s right, we’re paying homage to our favorite international cowboys because where would cotton jeans be without our cowboy brethren? Rugged cotton denim fabric is so deeply intertwined with cowboy mythology that the two are often difficult to separate. Cowboy movies from the 1950s are even credited with popularizing jeans. Children who watched cowboys on TV during the 1950s were inspired to adopt jeans as their uniform during the 1960s.

Like the cotton jeans of our cowboy forefathers, our new 100 percent cotton denim is a heavier weight, sturdy fabric—one that we think would be suitable for guys and gals, alike.

So mosey on over to our jean builder, and start designing your custom made jeans. But before you go, check out the sneak peak of our cotton denim below!

posted by: abigail on September 30, 2009 at 3:21 pm
filed under:Happenings at indiDenim
TAGS: custom jeans, american denim, cotton jeans

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Today Marybeth (our CEO) and I took a little outing to the mannequin store. Although mid-week trips to Mannequin Madness have long been a favorite past time of mine, today was different. Today we were on a mission. And that mission was to find our lonely lady mannequin a Mr. Right.

The thing is, our mannequin had been doing the stag thing for a while now, and we could tell she was becoming a bit depressed. All her other mannequin friends were starting to get married, settling down with their mannequin families, and the whole deal. By the look on her face recently, it was obvious that all the outfit changes and photoshoots were wearing on her, and she really just needed a special someone to share her life with. You know—someone who loved her and understood the daily struggles of the fast-paced mannequin lifestyle.

So not taking the matchmaking task lightly, I did what any self respecting matchmaker would do: Wikipedia Fiddler on the Roof. And after reminding myself of the important details, I channeled my inner Yenta and set off to the mannequin store with Marybeth.

Once there, it didn’t take long for us to make our decision (these things come naturally to a Yenta, you know). We passed on the super-ripped mannequins with the alarming bulges, and went with the more respectable, athletic mannequin with the strong, confident stance.

And what happened when we arrived back at the office with our stud of a mannequin in toe? Well, let’s just say sparks flew and they’ve been inseparable ever since.

It even appears that our lady mannequin is sporting a ring. Boy those youngins sure work fast!

Now that the match has been made, the only issue that remains pending is…

Names!

Can you believe we forgot to name our little love birds? HELP US! Send us your ideas and we might just pick your suggestion!

Just remember, make Yenta proud.

posted by: abigail on September 23, 2009 at 5:23 pm
filed under:Happenings at indiDenim
TAGS: mannequin

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Building your own jeans is about to get a little cooler.

At indi, we are all about bringing the most revolutionary technologies to the fashion industry. Accordingly, we’ve spent the past couple months developing *the* most awesome UI (objectively speaking, of course) out there. In just a few short days, not only will you be able to build your perfect jeans down to the smallest details at indiDenim, but you will be able to see it configure and morph—right in front of your eyes! Check out the screenshot of our new jean builder below:

And once you’ve perfected your jean designing skills, you can:

* Proudly spam all your contacts with all the jean masterpieces you’ve created
* Post your jean designs on your Facebook wall and start a jean designing war with your friends
* Save your jean to our design vault (gallery) and rate your design from various IP addresses to make sure your jeans come up as “highest rated”

... Really, the possibilities are endless.

posted by: abigail on September 21, 2009 at 6:54 pm
filed under:Happenings at indiDenim
TAGS: custom jeans, design your own jeans

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Instead of sitting around our conference room table and trying to guess the answers to all these questions about you all, we came up with a novel alternative!

Yup, that’s right: SURVEY TIME!

So instead of flipping back over to your friend’s Facebook photo album, spend a few minutes here and tell us a little more about yourself. Think of it as a 25 questions of sorts. Except that this 25 questions actually MAKES you money. You’ll get a $25 indiDenim coupon just for filling it out (before October 1, 2009). We’re that nice.

And after you’re done, you can even post the survey to your favorite social media website, and your friends can get $25 off, too.

Now aren’t you a good friend?

posted by: abigail on September 4, 2009 at 4:32 pm
filed under:Happenings at indiDenim
TAGS: custom jeans

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Fact: there is a buzz going around about indiDenim.

It appears our new fabrics and finishing treatments have been well received, and the influential blogs are talking. And yesterday both DenimBlog.com and TheFrisky.com did a feature on indiDenim and our new creative destruction treatments.

So check out what swell things they had to say about us at DenimBlog.com and TheFrisky.com.

And when you’re done reading, you can design your perfect jeans and then destroy them at indiDenim.com.

posted by: abigail on August 12, 2009 at 3:28 pm
filed under:Happenings at indiDenim
TAGS: custom jeans, design your own jeans, destroyed jeans

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We know, we know. It isn’t enough to just build your own jeans. You want to destroy them, too.

And who can blame you? That’s the most fun part.

Well, luckily for you, sometime around 24 hours from now, indi will be releasing our ten new destruction treatments. We’ve been slaving away for the last few months, perfecting these destroyed denim treatments for their grand release this week. And since some of us (not going to name any names) have been sporting these new, unreleased treatments at parties and harassing our friends with the “my jeans are cooler than your jeans” number, we’re excited to report that our new treatments have received an overwhelming positive response.

We’re certain that you will welcome our destroyed jeans with the same outstretched arms.

So go ahead and take a glimpse into the future: customized destroyed jeans. A future where you get to pick exactly how and where you want your jeans destroyed.

Creative destruction is just a few clicks away.

posted by: abigail on July 30, 2009 at 2:57 pm
filed under:Happenings at indiDenim
TAGS: custom jeans, design your own jeans, destroyed jeans

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