Drum roll please…

The lucky winner is…Tabitha T Council! Congratulations Tabitha! You won a FREE pair of custom jeans from indiDenim! We just love our free jean Fridays…

While Facebook and Twitter reigned supreme on the sharing front, we saw an increase in sharing on Stumble Upon, Google, YMail and Gmail. We love seeing some of the same determined entrants in addition to an influx of new designers looking for their perfect pair of free custom jeans.

To all of our participants- thank you for entering! Remember, we’re giving away a pair of free jeans EVERY month, so keep entering! We’ve already started getting entries for July, so start designing your custom jeans to get your new pair!

Congratulations again to Tabitha!

posted by: Evan on July 2, 2010 at 10:41 am
filed under:Happenings at indiDenim
TAGS: custom jeans, jeans, free jeans

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At 440 Brannan Studio Showroom, a collaborative clothing design and retail space located in the heart of SoMa, indiDenim became the newest retail fashion presence in San Francisco. Launching our newest service indi By Appointment, indi combined its Fit Technology, style advice from indiStylists, and a range of jean samples to create the ultimate fashion experience for consumers to design their own jeans. All 20 fitting appointments were taken that night and bookings in May were quickly filled, kicking indi’s new service off to a great start.

Upon first walking into the studio, indiDenim jeans and raw materials were showcased throughout the space, allowing attendees to see a variety of pocket styles, sizes, and finishing treatments and feel the different fabrics they could use to design their own custom jeans. 440 Brannan also displayed unique apparel from local designers that attendees could buy. Similar to indiDenim’s raw materials display, sewing machines, cutting tables and fabrics used by designers in the same space were visible throughout the room to establish a hip and creative environment.

As a part of 440 Brannan’s “Wear Something Rare” mentality, indiDenim was proud to be the newest addition to this unique SoMa design studio.

An hour into our launch event, indi attracted a lively crowd of trendy young professionals primarily from the fashion and technology industries, providing both a high-tech shopping experience (with laptops all around to browse our site and order online) and premium custom denim. Among the attendees were noted fashion bloggers and writers including contributing writer Kirsten Owens from Denim Debutante and Nerissa Pacio from the SF Chronicle.

Attendees also enjoyed some amazing perks, savoring complimentary custom cocktails, a raffle for free jeans and 30% discount. For some, that was reason enough to show up…

As for launching our new service, we couldn’t be happier with the diverse and fun crowd of women we had for our first indi By Appointment customers. At an appointment, one simply tried on a pair of indiDenim jeans, discussed fit and style changes to the jean with an indiStylist, and placed their orders online. In addition to helping get the perfect fit, our indiStylists also guided customers through the design process, suggesting cuts and styles that best matched the customer’s body type. indiStylists helped customers design a perfectly-fitting, ultra-personalized jean and provided an online visual of the jean using our Jean Builder, allowing each designer to see their jean morph during each step of customization.

Seeing the excitement of our attendees with appointments, some women even buying two pairs of jeans that night, was definitely a highlight of the evening.

To see more photos from the event, check out our Facebook album: http://www.facebook.com/album.php?aid=2156527&id=1708708&l=2f3e716735

Interested in booking your appointment? Great! We’re opening up dates for June very soon. We’re also proud to announce we are now offering Men’s fitting appointments!. Contact us or check back at our appointment page for when June time slots become available.

Thank you to everyone who joined us and looking forward to many more fittings to come!

posted by: Evan on May 19, 2010 at 10:13 am
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indiDenim introduces indi By Appointment, personal jean fittings now available in San Francisco! And we are throwing a party to celebrate and meet our local San Francisco customers. Join us on May 13th at 440 Brannan Studio in San Francisco! 

What is indi By Appointment?
indi By Appointment is an in-person, one-on-one service with an indiStylist where you can customize your own jeans. With indiDenim’s Fit Technology, you’ll get the best fitting jeans you’ve always dreamed about! 

At a fitting, you’ll simply try on a pair of indiDenim jeans that you like, tell your stylist what you want customized about the jeans, and we’ll place your custom order.  Unlike shopping at a retail store that has limited sizes and style options, you can customize any feature of indiDenim jeans to create your perfect pair - details which range from fabric wash, to fit and length, to that perfect pocket style.

indi by appointment Launch Party and Fittings
Here are the details of our upcoming event (including how to sign up for a free fitting - we have 20 available fittings on May 13th!):

When: May 13th, 2010, join us for a drink anytime from 5:30-10:00PM
Where: 440 Brannan Studio Showroom, 440 Brannan Street, San Francisco, CA 94107 (see map)

Here are some great reasons to attend:
- A chance to win a FREE pair of custom jeans
- Every attendee will get a coupon for 30% off an indiDenim jean purchase. Be the first to get free custom jean fittings with our indiStylists: schedule an appointment here!
- Free customtinis (wait till you taste these) - our customizable drink of the evening
- A chance to meet the team behind indiDenim and other fabulous fashion enthusiasts
- Shop with your cocktail!  Our retail partner, 440 Brannon Studio, is a retail store and studio factory where prominent and emerging Bay Area Designers create their limited edition lines and sell them.

RSVP on Facebook (optional)!

Note: Currently fitting for women’s jeans only, pant sizes 00-14. More sizes (including Plus Size!) and men’s jeans fittings coming soon!

What if I can’t make the event? Can I still get fitted?
We’re excited to have partnered with the folks at 440 Brannon Studio Showroom where we’ll be providing fittings in May and beyond!  As an active product development studio for the designers in residence (seriously, there are sewing machines here!), this space reeks of creativity and has been doing so since 1998.

Dates are available May 15th, May 20th, May 29th, and more to come! Schedule your fitting appointment here.

Get a group of 10 friends or more together and we’ll do a private jean party event.  We’ll even come to you for a group fitting at your home. If you are interested, contact us! .(JavaScript must be enabled to view this email address).

What if I don’t live in the Bay Area? Is this available at other locations?
Currently we are only offering indi By Appointment in San Francisco, but we plan on expanding very soon to other cities around the US. Interested in bringing indi By Appointment to your city? Contact us! .(JavaScript must be enabled to view this email address)

We hope to see you at our launch party for a fun evening!

The indiDenim Team

posted by: Evan on April 27, 2010 at 3:29 pm
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At indi, we pride ourselves on offering the most personalized and customized apparel as possible. Part of being a custom brand means enabling our customers to design their own apparel and choose what type of apparel they would like to design. We’ve already received many product-related customer inquiries, and we thought it was finally time for us to make some changes moving forward.

So here’s the exciting news: indiDenim is expanding its selection!

But first, of course, we want your input!

If you ever wanted more options for customizing your jeans or wished for other custom apparel products, then this is an amazing opportunity for you to make a real impact on the future of indiDenim. We’re proud to let our customers have a voice in designing and choosing their own apparel, and this survey is our way of bringing it to the next level. By answering only five short questions, you can play a critical role in our future offerings.

There have already been some great requests like including raw and white denim, but we want even more! Whether you vote for the options we have proposed or suggest some of your own, take the indiDenim Product Survey today!

posted by: Evan on April 8, 2010 at 9:55 am
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As promised, here are the custom jeans that the lucky Suzanne won for free. She went with a SoMa slim fit jean, made with our Spanish Zafiro fabric and a bootcut leg opening, heavy distressing, whiskering, and sanding, and even a back pocket embellishment.

Translation:  She went ALL OUT!

You can snag these winning custom jeans or customize them to fit your style simply by clicking the image below.

Or, better yet, enter Design, Share, Wear for April! Simply start designing your custom jeans and when you get to rise you’ll see a pop-up to enter the contest. Remember people, we’re giving away a free pair of jeans each month. Can’t wait to see what design will win for April…

posted by: Evan on April 7, 2010 at 10:45 am
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TAGS: custom jeans, free jeans, indi giveaways

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And the lucky winner is… Suzanne Stallings! Congratulations!

We’ll be following up with a longer post, but we wanted to announce the winner to you all. Suzanne will be wearing her indi design for FREE, thanks to our monthly giveaway Design, Share, Wear.

We had a lot of great entries this year and were happy to see social sharing that ran the gamut: from Facebook to Twitter, and from Blogger to even StumbleUpon we saw that the indi community clearly enjoys using social media (at least when it comes to free jeans!). We’re thrilled to see so many creative entries and the diversity of social sharing in the indi community, proving that anyone can design the perfect pair of custom jeans.

And don’t worry if you didn’t win this month, because we’re giving away of free jeans EVERY month! We’ve already started getting entries for April, so start designing your custom jeans so that you can be the lucky feature here in April!

Stay tuned for our follow up entry and more updates to come. Happy Friday and congratulations again to Suzanne!

posted by: Evan on April 2, 2010 at 4:42 pm
filed under:Happenings at indiDenim
TAGS: free jeans, indi giveaway

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If you thought you’d seen enough denim obsession here on our blog, think again. As a brand new interactive feature of our site, indiDenim is proud to announce the release of our DenimWiki!

The DenimWiki is a wiki-style jean guide for everything relating to denim: from how denim is made, to the history of skinny jeans, and of course how to style your denim. As a valuable resource for denim facts and style advice, we’re very excited to present it to you.

Through our many interactions with our customers and indiDenim enthusiasts, we’ve discovered that you are not just interested in customizing you jeans: you want to learn about jeans and what styles will best complement your body. Time and time again, we’ve heard you ask questions like:

“What fit would work best with my body type?”

“How do I measure myself properly to get a custom fit?”

“How is denim made and what are the different types?”

“If I’m not stick skinny can I really wear skinny jeans?”

These questions, and many more, are answered in our DenimWiki.

As a wiki (think Wikipedia), we also want YOU to contribute! While the DenimWiki provides a vast amount of information all about denim, it is also a space for our community to share their knowledge and elaborate on ours.

And the sharing doesn’t just stop here: you can share ANY page of our wiki on over 200 social networks by using our share buttons, allowing you to provide your friends with helpful articles or to simply invite them to contribute too.

Ready to go Denim crazy (as if you aren’t already)? Get started on our DenimWiki today!

posted by: Evan on March 28, 2010 at 10:24 am
filed under:Happenings at indiDenim
TAGS: custom jeans, style advice

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Free jeans? Yes please! In case you haven’t heard, indiDenim has a new monthly contest called Design, Share, Wear. Each month, we’re giving away a pair of jeans designed by someone from the indi community. Here’s how it works:

  *  Design a pair of jeans that defines your style using the indiDenim Jean Builder.
  * Share your design using our “Share” button with your friends on Facebook, Twitter, or another social network of your choice.
  * Wear your design for FREE if you are the lucky winner!

In addition, we’ll also have a special blog post about you and we’ll show your winning pair of jeans!

We already have entries from this month, so it’s time for you to get on it too. Go to our homepage to check out the contest rules and start designing your custom jeans to enter and win a free pair!

We hope our giveaway encourages our community to create even more innovative designs and share them with their friends. Remember, anyone can enter, so feel free to encourage your friends who have been thinking about trying indiDenim to enter! Then again, you may just want them for yourself…I know I would.

Happy designing!

posted by: Evan on March 25, 2010 at 10:56 am
filed under:Happenings at indiDenim
TAGS: custom jeans, custom denim, free jeans, indi giveaway

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