Jeans go green

There’s arguably nothing more fashionable right now than going green. Hollywood is doing it, Washington D.C. is doing it, even that guy down the street is doing it.  It’s really the cool thing to do and good for the environment (love when that happens).

Not surprisingly, denim is jumping on the “Go Green” bandwagon. With the Sony Recycle Project Jeans initiative, Sony is taking a colorful spin on going green. Taking recently discarded cloth banners that were hanging off the sides of corporate offices, Sony is turning these banners into jeans like you’ve never seen before. Almost like a prank after this transformation, Sony prominently displays the apparel in their original location along the sides of the building where the banners were found.

And no, these jeans are not just art for art’s sake. Look through a pair of binoculars and if you like what you see, terrific. A friendly sales associate will swing down the side of the building to retrieve that special pair for you.

Just another day…

posted by: deborah on February 1, 2010 at 3:05 pm
filed under: Misc Musings | Add a comment
TAGS: jeans

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