Happy International Women’s Day! (Celebrate Your Jeans!)

Hello there denim enthusiasts, I’m Maddie, indiDenim’s Customer Service Manager, and one of indi’s newest full-time employees.

Today, as many of you ladies out there probably already know, is International Women’s Day. That’s right fellas- we love you guys- but today is our day. And before we head out to celebrate ourselves tonight (drinks with the girls, perhaps?) I’d like to take some time to recognize some killer ladies.

Let’s start with last night at the Oscars, when Kathryn Bigelow made history by being the first woman to receive the honor of Best Director. At indi, we love Kathryn not only because of her incredible directing skills, or because she grew up and studied film near our home in the bay area (although let’s be honest, that helps too!) but because she is- like all of us here- a lover of denim. She has been spotted rocking some sweet bootcut blue jeans (similar to our SoMa) both on and off the set. As a friend of denim, Kathryn is also a friend of ours! So we are happy to be some out of (surely) millions of people to offer our congratulations to her today.
Kathryn, you rock!

Another amazing woman I would like to recognize today helped make what I do here at indiDenim possible. No, I am not talking about my mom, although she helped a lot too, but about Elizabeth Smith Miller who is credited with being the first to introduce pants for women. Miller’s bloomers are something that I would never suggest anyone attempt to sport outside of a movie set for a period piece because thankfully, we’ve come a long way from puffy clown pants.

At indiDenim, we consider both Kathryn and Elizabeth to be inspirations to us as we continue our work of revolutionizing clothing for women. We know and celebrate that women come in all shapes and sizes, and they all want jeans that fit!  We love our customers, and today we encourage you to celebrate your own beautiful self! What better way to celebrate today, than to treat your body to a perfectly fitting pair of custom jeans?

I’m no Oscar winner, but for me, putting on a pair of perfectly fitting jeans makes me feel about good enough to stand up, and (at least) pretend to thank the academy.

posted by: maddie on March 8, 2010 at 2:27 pm
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