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Tuesday, June 30, 2009
From Wool Skirts to indiDenim Custom Jeans
Two and half years ago, Anne Whitacre left her home in Seattle and moved to Los Angeles to start a new job at a high end design firm. She soon found out that her work wardrobe (which consisted mostly of wool skirts, sweaters, and dress suits) wasn’t going to cut it in the LA designer jean world.

“The entire office dressed in jeans and black t-shirts or sweaters,” Anne said. For a lot of us (and all of us here at indi), a “jeans and tee” work environment is like a dream. But for Anne, it was a different story.
“I’m 5’9” and usually wear a size 12, but have a round backside, a flat stomach, and athletic thighs,” Anne explained. “In a designer jean, I typically wear a size 31, which fits my waist, but strangles my thighs and backside. And I’m small enough in the waist that I don’t fit into “women’s” sizes either. This leaves me stuck in between the two size groupings, without a single pair of jeans that fit.”
Struggling to find a pair of designer jeans made for her body, Anne surfed the net and came across indiDenim. “I was able to choose the style of jean I want and then finely tweak the fit and sizing - this was very appealing to me,” Anne said. “And the jeans at indi are comparable in price to what I was paying for designer jeans that weren’t custom made for my body.”
Anne ordered a pair of straight leg custom jeans that fit comfortably around both her waist and her thighs. “My custom indiDenim straight leg jeans are the perfect length, have a medium low rise in front and a high enough rise in back - and most importantly, they do not cut off the circulation in my thighs!”
“I had this theory that if I could have found the perfect jeans in college, I would still be wearing them. That didn’t happen! Now, at age 55, I’ve finally found my perfect pair of jeans.”
posted by: rupa on June 30, 2009 at 9:32 am
filed under: Misc Musings | Add a comment
TAGS:
custom jeans,
womens jeans,
designer jeans,
customer stories,
perfect jeans
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