Finding Jeans That Fit Just Got Easier

Special thanks to everyone in Northern California who has visited our design studio in Emeryville to be among the first to try our Intellifit Virtual Fitting Room (TM) or VFR.  We’ve gotten a few really cute comments throughout this process… One woman came in and said that our custom jeans fitting room looked like something out of an Austin Powers movie.  Ha!  To me, its cylindrical glass walls and shiny framework would fit in perfectly as the glass elevator in Willie Wonka and the Chocolate Factory. 

In any case, finding jeans that fit in the San Francisco Bay Area just got a whole lot easier.  Our VFR is helping men and women of all shapes and sizes find jeans that actually fit.  We’ve scanned female athletes with the ever-problematic Serena sisters’ quads, moms who don’t want to wear mom jeans, women who don’t fit their mom jeans like they used to, dudes who know how to dress, and guys with bellies who have sworn that they will never wear suspenders.  Yes, we’ve fit jeans on just about every shape and size you can think of.

I was recently asked how old this technology was and my answer was an “uhhhh…a few years?”  And actually, my guess was right!  Intellifit technology (around 200 mini antennas applied to a fitting room environment) has been around for exactly a “few years” and has scanned over 230,000 people since 2003. So, in actuality, the technology (i.e. antennas) has been around since the late 19th century, though I doubt that Thomas Edison would’ve ever thought to use an electromagnetic field to fit and fashion custom jeans.
 
The experience in the VFR is much like the wave of a magic wand.  As the wand revolves around your fully clothed body, the virtual fitting room is recording hundreds of thousands of measurements based on the coordinates that your body occupies in space.  Then poof!  The result is a list of full body measurements accurate within one centimeter. 

So, in case you didn’t already know, finding jeans that fit in the Bay Area of California just got easier!  Click here to schedule an appointment for your own personal or group custom jeans fitting at indi. 

posted by: Amy D on January 16, 2009 at 6:08 pm
filed under: Happenings at indiDenim | Add a comment
TAGS: custom jeans, womens jeans, jeans that fit

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