Blue Jeans! Sacre Bleu! No Wonder Jeans are Blue

Blue jeans are a wardrobe staple, but denim jeans come in every color under the sun. Regardless, the classic blue jean remains the ultimate favorite around the world. Perhaps that’s because blue jeans are suitable for everyone from blue collar workers to blue blooded royalty.

The color blue has been used to represent fascism (in Ireland), liberalism (in the U.S.), revolution (in France), truth (in Hinduism), virginity (in Christianity), and power (as seen in police uniforms). It’s safe to say, that whatever your political or religious beliefs, there’s a shade of blue (and blue jeans!) to match.

If you were to guess that blue is the world’s favorite color, you might be right. One unusual piece of evidence—the 1995 M&M color vote. In 1995, Mars Inc allowed consumers to choose a new M&M color by dialing 1-800-FUN-COLOR. As you may have guessed, blue won handily.

Congrats, Blue. We knew you had it in the bag the whole time.

posted by: danielle on October 2, 2009 at 4:52 pm
filed under: Denim 101 | Add a comment
TAGS: blue jeans

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