And the olympic gold goes to….Jeans!

There’s something magical about the Olympics. The coming together of nations, cultures, sports, and…fashion? The beloved U.S. snowboarding team has gotten quite the attention lately, and not just for their killer moves and medal winning performances. This past week, the team unveiled that competing athletes can have style too as they raced down the mountain in jeans.

“Snowboarding is the cool factor; that’s what the sport is all about, so why not embellish it to its limit,” said U.S. snowboarder Nick Baumgartner. “To wear jeans in the Olympics? I don’t think you can get any cooler than that.” Ironically, the jeans were given to the team for them to wear just during practice, but it turns out that America’s favorite pair of pants are also great for competition.

Crossing the finish line this past week in his stylish blue jeans, Seth Wescott got his second gold medal in snowboardcross proving to the world that you can be awesome and look awesome at the same time.

Thanks denim. You never cease to amaze us.

(picture courtesy of latimes.com)

posted by: deborah on February 18, 2010 at 6:51 pm
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TAGS: blue jeans, denim

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