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Thursday, August 13, 2009
Recycling jeans can win you a world record—who knew?
Last year, like the readers of National Geographic Kids Magazine, we donated all our denim returns to Cotton Inc.‘s denim recycling program, Cotton: From Blue to Green. For those of you who aren’t familiar with Cotton Inc.‘s denim recycling program, all their denim donations are recycled into cotton insulation which is then given to Habitat for Humanity. How’s that for making you feel a little less guilty for parting ways with your old jeans?
Although we didn’t come too close to the over 30,000 jeans that these record-holders just donated (see article at CNN here), we are still pretty proud about our contribution.
image from cnn.com
Since we’ve always secretly wanted a world record of our own, we’ve decided to hoard our denim returns for the next few years.
So look out National Geographic Kids. You’ve got some pretty serious competition to look out for.
And don’t think we’ll take it easy on you just because you’re ten. All is fair in love and war.
posted by: abigail on August 13, 2009 at 8:40 am
filed under:Misc Musings
TAGS:
recycled jeans
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Friday, August 7, 2009
Thank god for low rise jeans…
Unfortunately, they’ve produced an unseemly side effect: the muffin top. You know, that horrendous phenomenon where a person’s belly—usually their love handles—hangs ever so gracefully over the top of their fave pair of jeans?
(credit: christopherfountain.wordpess.com)
And by gracefully we mean, not gracefully.
So, given that we’ve seen FAR too muffin mishaps in our time, we’re calling out to denim lovers everywhere to wake up, snap out of it, take a good, long look in the mirror—and then follow these denim dos to help us rid the streets of the dreaded muffin top!
#1 DO: Get jeans that FIT. You think it’d be pretty obvious, right? Don’t buy a pair of jeans if you have to squeeeeeeze the button shut. How comfy can it be to be constantly bulging out of your jeans, anyways? Buy jeans that cover your curves. And, of course, we recommend custom jeans.
#2 DO: Add an inch or so to the back rise. Fortunately more people are catching on to the muffin top problem, and are opting for pants that sit a little higher in back but still low rise in the front. This is how we make our jeans at indi. By adding a little to the back rise, we ensure appropriate coverage of this “problem” area, while still avoiding the “mom” jeans look.
#3 DO: Wear a long shirt. The problem of a too tight/too low waistband is only half of the muffin top battle. If, say, the above unfortunate fashion victim had invested in a better fitting, longer shirt, the love handle overhang wouldn’t be such a big offense.
Bottom line—don’t try to squeeze it all into somewhere it doesn’t belong. Trust us, the people walking behind you will thank you.
posted by: abigail on August 7, 2009 at 5:43 pm
filed under:
TAGS:
custom jeans,
low rise jeans,
jeans that fit,
muffin top,
womens jeans
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Wednesday, August 5, 2009
Raw denim.
Buy it, wear it, and talk about it and you’ll gain the respect of most denim aficionados.
Why? Well, first off it takes a commitment. Raw (or unwashed, generally Japanese) denim is not known for being comfortable or soft. It is by definition, hard, thick, and stiff. Those who go raw don’t do so on a whim; they take their denim very very seriously.
This is because raw, unwashed denim has transcended traditional denim classification. It has become a culture. Or, probably more accurately, a cult. And those raw evangelists are a force to be reckoned with.
They buy their raw denim with the express purpose of wearing them in. The idea of the factory or anyone else washing, sanding, ripping, scratching or otherwise tainting the jeans will make any raw devotee shudder and/or cry in agony. The beauty of raw jeans is to watch as your daily life artfully wears and tears the jean.
And artfully wear and tear they do. Proud raw denim owners will boast only washing their denim 5 times in 2 years. Despite being a statistic that makes most clean people cringe, in the raw community, that’ll get you mad props.
And while that’s cool and all, we’re not sure what it will do for the rest of your social life…
...that being said, we think raw is pretty rad, and we’re considering offering it in the fall—so stay tuned for updates. Who knows, raw custom jeans may be in your future.
posted by: Julien on August 5, 2009 at 3:42 pm
filed under:Denim 101
TAGS:
custom jeans,
japanese denim,
raw denim
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Thursday, July 30, 2009
We know, we know. It isn’t enough to just build your own jeans. You want to destroy them, too.
And who can blame you? That’s the most fun part.
Well, luckily for you, sometime around 24 hours from now, indi will be releasing our ten new destruction treatments. We’ve been slaving away for the last few months, perfecting these destroyed denim treatments for their grand release this week. And since some of us (not going to name any names) have been sporting these new, unreleased treatments at parties and harassing our friends with the “my jeans are cooler than your jeans” number, we’re excited to report that our new treatments have received an overwhelming positive response.
We’re certain that you will welcome our destroyed jeans with the same outstretched arms.
So go ahead and take a glimpse into the future: customized destroyed jeans. A future where you get to pick exactly how and where you want your jeans destroyed.
Creative destruction is just a few clicks away.
posted by: abigail on July 30, 2009 at 2:57 pm
filed under:Happenings at indiDenim
TAGS:
custom jeans,
design your own jeans,
destroyed jeans
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Monday, July 27, 2009
And now for your weekly history lesson. This week’s subject is Amelia Bloomer and her pants.
During the 1850’s, Amelia Bloomer created an uproar when she appeared in public wearing a bifurcated garment—a garment that splits into two parts, covering each leg separately. Americans were horrified by the “scandalous” outfit pictured below.
By today’s standards, Amelia’s bloomers look downright conservative, but Victorians were not ready for this revolutionary silhouette. The press mocked women who wore bloomers, calling them hermaphrodites. Even the suffragettes refused to adopt this controversial clothing style, thinking that pants were a distraction from more important woman’s rights issues, such as the right to vote.
Little did Amelia Bloomer know, her puffy pants would blaze a trail for the blue jeans that women all over the world wear today. During the first part of the 20th century, women who wore pants (and especially jeans!) shocked the public with their audacity. But with repeated exposure, the public finally began to accept the style. By the 1980’s pants and jeans of all sorts were considered appropriate attire for women at home, school, and work.
So if you’re a woman and jeans make up a big part of your wardrobe, it’s probably about time you pay your respects to trail blazer, Amelia Bloomer. Come to think of it, we here at indi have a lot of thanking to do ourselves. Without Amelia, we might have had to start a custom dress company…
posted by: danielle on July 27, 2009 at 4:30 pm
filed under:Misc Musings
TAGS:
history of jeans,
womens jeans
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Wednesday, July 22, 2009
Some of you may have noticed that we’ve held it down for the Bay by naming our jean styles after different SF neighborhoods. But now that we’ve paid proper homage to our roots, we’ve come up with something a little different to help us select our fabric names.
This week we are calling out to our customers to think of names for our new denim washes. We’re about to release four new (and beautiful, if we may say so ourselves) washes, and we need your help to name them.
This new denim is a lighter weight stretch denim made in the USA by our favorite American mill, Cone Denim. What is really special about this denim is the way the denim feels and drapes. It is ueber soft and falls just right when you are walking, sitting, standing—whatever. It is a great, versatile denim that can be dressed up or beat up and still look great. And, I’m not going to lie, most of us in the office were wearing this denim today.
So here is where you come in. We are looking for some fun, creative names for these four washes. Since they all come from the same base fabric, they should have names that tie together somehow. So put your thinking caps on and feel free to impress us with your wit and charm. Post your suggestion as a comment on this post. Explanations for your names are not obligatory, but may be awarded extra points by our judges.
And remember, if you have the winning suggestion, we’ll send you a pair of custom jeans in the your favorite new wash.
Ready, set, go crazy!
posted by: abigail on July 22, 2009 at 3:50 pm
filed under:Happenings at indiDenim
TAGS:
stretch jeans,
american denim
comments (23)
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Friday, July 17, 2009
Yesterday we posted a commentary on President Obama’s jeans and today we’re reaching into the archives to bring you even more presidents in jeans. Jeans certainly have come a long way since their invention. In their first incarnation, jeans were worn only by manual laborers. The sturdy fabric and practical design that originally attracted workers, soon excited a much wider audience. Jeans were successively adopted by cowboys, college students, performers, and presidents. In fact, our most recent presidents (except for the gentlemanly George H.W. Bush) have all worn jeans publicly in hopes that the average American will identify with them.
When wearing suits and ties, presidents hope to convey that they are professional, wise, and experienced. When wearing jeans, they are communicating that they understand the concerns of everyday Americans. Sound calculating? Obviously! That’s what being a politician is all about.
And now, for your viewing pleasure, we’ve prepared a montage of denim loving presidents. Your thoughts?
Well, first off, they all look like prime candidates for an indiDenim makeover to us. . .
Maybe Obama’s jeans could use a little “change”. . .
Image from http://www.swamppolitics.com
Nice belt, Mr. Bush! We’re impressed by your accessorizing powers, but we’re not so sure about the rest of the outfit.
Image from http://www.fotki.com
Clinton wears his jeans on horseback. . .well, that depends on your definition of jeans.
Image from http://www.hailtothechiefs.com
Reagan goes all out with double denim. Mistakes were made.
Image from http://www.wiwfarm.com
There he goes again! Manual labor and jeans—rock on, Carter.
Image from: http://www.habitat.org
posted by: danielle on July 17, 2009 at 9:40 am
filed under:Misc Musings
TAGS:
mens jeans,
american denim,
history of jeans,
presidential jeans
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