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Wednesday, February 11, 2009
I’d like to take the time to talk about body shape, and how to make yours work for you.
Some of you might have already noticed that when shopping for the “Ashbury” plus size jean, our body questions are a little different from the other styles. If the illustrations aren’t clear enough, here’s a quick guide to what each body type really looks like, along with a few do’s and don’ts to help you find the best fitting jean (even if you aren’t interested in plus size jeans).
The Inverted Triangle-  The Best Fitting Jean
What it Looks Like: Top heavy, broad shoulders, large bust, narrow hips, thinner legs, wider waist.
What to Wear: Items that divert attention from shoulders and bust, flare or boot cut legs, embellishments that accentuate the seat and lower body. The goal here, especially for plus sized women, is to not give attention to what you already can’t ignore. You’re top heavy already, so try to give the illusion you’ve got more going on below the belt than you actually do.
What to Avoid: Straight leg or tapered jeans
Hourglass-  The Best Fitting Jean
What it Looks Like: Symmetrical shoulders and hips, full bust, defined waist, shapely legs.
What to Wear: It usually isn’t very hard for you to find something to wear, even as a plus. Boot cut jeans are always safe, and rise is (almost) a matter of preference in this case.
What to Avoid: Ultra low-rise jeans, plus anything too tight or skinny.
Rectangle-  The Best Fitting Jean
What it Looks Like: Straight up and down, if you have curves they aren’t defined, you gain weight pretty evenly across your whole frame, undefined waist, broad back.
What to Wear: Anything with a close-body fit, flaps on the seat, jeans with a fade (to give your thigh some shape)
What to Avoid: Straight cut
Circle (aka Apple) -  The Best Fitting Jean
What it Looks Like: Fat distributed in the abdomen/chest, relatively slimmer thighs and upper legs, a “top heavy” appearance, full bust, waist and upper back.
What to Wear: Lighter washes, whiskering, high rise (contains the tummy without cutting into the stomach).
What to Avoid: Skinny legged pants, boot cut
Triangle (aka Pear) -  The Best Fitting Jean
What it Looks Like: Shoulders are narrow compare to hips, large hips, smaller waist. It’s the opposite of the inverted triangle.
What to Wear: Boot cut, dark washes, a crease
What to Avoid: Too much embroidery, capri’s, flaps on seat
Average-  The Best Fitting Jean
Luckily for the average girl, just about anything will work. There aren’t any pitfalls to be aware of! The average plus sized woman can use the style tips for dealing with specific areas, e.g. staying away from flaps if she has a larger seat. Otherwise, just do what feels right.
No matter what your style or size, indi has the look for you. By following these guidelines, the best fitting jean for your body type is easy to find. At indi, we’re all about helping you look and feel great
posted by: maggie on February 11, 2009 at 2:28 pm
filed under:Fit Jeanious
TAGS:
plus size jeans,
jeans that fit
comments (4)
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Wednesday, February 11, 2009
Women’s plus size jeans are hard enough to find, but add a few otherwise simple requests to the list like, oh I don’t know, say, quality fabric, finish, and fit—well, now you are just plain out of luck. Oh, and unless you are Queen Latifa herself, your prayers for designer or premium denim in size 14 and up have gone unanswered. UNTIL NOW! Ladies, indi has been plotting an overhaul of our style lineup geared specifically for our most curvaceous customers. And this week, your dreams of fitting into designer jeans can finally become a reality.
indiDenim now offers a new women’s plus size jean called the Ashbury. Just like any other custom denim jean on our site, the Ashbury can be customized with your own choice of fabric, finish, back pocket details (including over 30 new pocket options), leg opening, inseam length—you name it! That’s not even the best part… Our new plus size jean for women features a contoured waistband that is uniquely designed to hug your curves and prevent waist-gape.
indiDenim allows you to choose the style of your women’s plus size jeans from the hem up, so you truly get to be the designer. Check out the style advice that Maggie will be posting later today. Follow her words and you’ll be well on your way to your new favorite pair of women’s plus size jeans!
posted by: Amy D on
filed under:Happenings at indiDenim
TAGS:
plus size jeans,
jeans that fit
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Friday, January 30, 2009
We are well aware that designing your own jeans can be ever so slightly scary, but if you look at custom and immediately come down with severe denim designer’s block, rest assured that you are not alone. Every denim design showcases the details of the denim designer. Each pair has its own flare that makes the wearer unique and you are no exception.
Ordering custom jeans for the first time can be like jumping off a cliff (our money-back guarantee gives you, like, 45 lives, but I digress…)! If you need some inspiration, visit our recently launched Custom Fit Collection where you can see different looks available at indi. You can use these Collection styles as a starting point for your own design or simply order the styles you see to be custom fit to your measurements. If all else fails, browse some spring 2009 collections out there for inspiration and then come back to design your own jeans with your next big fashion statement in mind. Thanks to indi, you don’t need a degree in denim design to create your own jeans. Design your own jeans on indidenim.com today!
posted by: Amy D on January 30, 2009 at 6:41 pm
filed under:Denim 101
TAGS:
custom jeans,
design your own jeans
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Friday, January 16, 2009
Special thanks to everyone in Northern California who has visited our design studio in Emeryville to be among the first to try our Intellifit Virtual Fitting Room (TM) or VFR. We’ve gotten a few really cute comments throughout this process… One woman came in and said that our custom jeans fitting room looked like something out of an Austin Powers movie. Ha! To me, its cylindrical glass walls and shiny framework would fit in perfectly as the glass elevator in Willie Wonka and the Chocolate Factory.
In any case, finding jeans that fit in the San Francisco Bay Area just got a whole lot easier. Our VFR is helping men and women of all shapes and sizes find jeans that actually fit. We’ve scanned female athletes with the ever-problematic Serena sisters’ quads, moms who don’t want to wear mom jeans, women who don’t fit their mom jeans like they used to, dudes who know how to dress, and guys with bellies who have sworn that they will never wear suspenders. Yes, we’ve fit jeans on just about every shape and size you can think of.
I was recently asked how old this technology was and my answer was an “uhhhh…a few years?” And actually, my guess was right! Intellifit technology (around 200 mini antennas applied to a fitting room environment) has been around for exactly a “few years” and has scanned over 230,000 people since 2003. So, in actuality, the technology (i.e. antennas) has been around since the late 19th century, though I doubt that Thomas Edison would’ve ever thought to use an electromagnetic field to fit and fashion custom jeans.
The experience in the VFR is much like the wave of a magic wand. As the wand revolves around your fully clothed body, the virtual fitting room is recording hundreds of thousands of measurements based on the coordinates that your body occupies in space. Then poof! The result is a list of full body measurements accurate within one centimeter.
So, in case you didn’t already know, finding jeans that fit in the Bay Area of California just got easier! Click here to schedule an appointment for your own personal or group custom jeans fitting at indi.
posted by: Amy D on January 16, 2009 at 6:08 pm
filed under:Happenings at indiDenim
TAGS:
custom jeans,
jeans that fit,
womens jeans
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Friday, January 9, 2009
Butts make big statements especially when it comes to picking pockets for your next denim purchase. There are a lot of people out there who don’t pay any attention to pocket designs when they are buying a new pair of jeans, but jean pockets have a big effect on the overall look that any one particular pair of jeans can possibly pull off. The cold hard truth is that the pockets of a jean can make or break an entire ensemble.
Despite all this, most premium denim companies do not prioritize the task of picking the right jean pockets for different sizes and shapes of derrieres. Once you find a fit you like, you just have to live with whatever comes attached to the butt. At the price your paying for premium jeans, though, this is almost as crazy as buying a new car with someone else’s obscene bumper stickers permanently blaring out the back end of your vehicle. Luckily, most pockets don’t wind you up getting flipped off, but they often do make an equally emotional impact on their viewer. Whether you like it or not, your pockets are constantly sending out subliminal (and not-so-subliminal) messages behind your back.
To make your butt look great in your next jeans purchase choose pockets from one of our sexy style choices. There’s no shame in being a plain jane, but when it comes to being a picky pickpocketer there are no buts about it! Next time your browsing through racks and racks of possible premium denim purchases, remember that indi makes it possible to fit your pear shape and your personality!
posted by: Amy D on January 9, 2009 at 3:18 pm
filed under:Trend Alert
TAGS:
sexy jeans,
back pockets
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Thursday, January 8, 2009
We just had a final fitting for our new women’s plus size style today. Ladies, it looks great and we can’t wait to launch it. The indi brand is all about making sure we can offer jeans for everybody so expanding in to the plus size is really important to us. The plus size jean will have all the great pockets and options as available in our current 5 pocket styles SoMa and Noe, however the pattern is contoured especially for plus curves. Look for our new “Ashbury” style plus jean at the end of January!
posted by: Marybeth on January 8, 2009 at 5:13 pm
filed under:Happenings at indiDenim
TAGS:
plus size jeans,
womens jeans
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Thursday, January 8, 2009
Great for flattering a variety of figures and very forgiving of a little added holiday flab, the wide leg trouser is an extremely fashionable way to diversify your denim wardrobe from the waist down.
When you order a pair of women’s wide leg trouser jeans on indidenim.com be aware of what shoes you will wear with this style. No matter what leg width you sport, if your jeans make you look like you’re preparing for floods the long lean look will be a complete wash! For the wide leg, factor in your ideal heel height so that your custom hem will just barely graze the ground. We definitely recommend wearing this style with a great pair of heels for a dressy look you can take to work or out on the town!
posted by: Amy D on
filed under:Trend Alert
TAGS:
trouser jeans,
wide leg jeans,
womens jeans
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Tuesday, January 6, 2009
Yup, sometimes I’d get crazy and throw in a super low flare but I have well over 10 pairs of low rise bootcut. I know what I like and that’s what indi is all about—letting you get exactly what you want! And afterall, they are all unique with different washes, finishes and back pockets. Plus, throw in the fact I need jeans for flats and jeans for my new 4” boots, and I never really thought I could have enough of my beloved style.
The main reason for my commitment to the bootcut is that I’d sometime ago convinced myself that I would never look good in a taper style and never even tried it. I do that with food sometimes. I went an unfortunate number of years without mushrooms in my diet. But a few weeks ago, we had a photoshoot here at indi and it was really cool to see the models take on totally different looks depending on the jeans they had on. Suddenly I wanted, needed, craved having a pair of indi’s SoMa with a narrow leg jean. They just looked so adorable on the model (see photo). Well, my jeans arrived and I am in love with my new look. I also think I have a new excuse to go buy those boots the model is wearing!
Ladies, I recommend it… try a new look. It feels great!
posted by: Amy D on January 6, 2009 at 5:16 pm
filed under:Trend Alert
TAGS:
skinny jeans,
low rise jeans,
tapered jeans,
bootcut jeans
comments (1)
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