Throughout their 136 year history, we’ve seen jeans of all types. From the baggy 90’s grunge look, to the 70’s elephant bells, we thought we’d seen it all.
But we were wrong. Very wrong.
Enter the new Fall ‘09 trend, the jegging. You’ve probably already heard all about the jegging, but if not, here’s the low down:
A jegging is a cross between a legging and a jean (kind of like a liger). But more specifically, it is a legging with belt loops, pockets, and a faux fly tacked on. The fabric even comes with a denim print!
So far, the jegging has received mixed reviews. And not to take sides or anything, but at indi, we’re partial to real jeans (jeggings aren’t actually denim). No offense or anything, jeggings. We’re still cool with you and all…
Well, whether you’re a fan or a foe, this trend is definitely worth a second look.
Whitney Port sporting jeggings
Beyonce rockin’ her jeggings
...Plus, it’s pretty hard not to do a double-take. They are quite a sight to be seen.
Instead of sitting around our conference room table and trying to guess the answers to all these questions about you all, we came up with a novel alternative!
Yup, that’s right: SURVEY TIME!
So instead of flipping back over to your friend’s Facebook photo album, spend a few minutes here and tell us a little more about yourself. Think of it as a 25 questions of sorts. Except that this 25 questions actually MAKES you money. You’ll get a $25 indiDenim coupon just for filling it out (before October 1, 2009). We’re that nice.
And after you’re done, you can even post the survey to your favorite social media website, and your friends can get $25 off, too.
Now aren’t you a good friend?
posted by: abigail on September 4, 2009 at 4:32 pm
filed under:Happenings at indiDenim
TAGS:
custom jeans
When acid washed jeans stormed through Europe during the mid 1980’s, rumors spread as quickly as the fad. According to some, acid washed denim could cause cancer or rashes.
Actually, wearing acid washed denim is harmless to your health (although we can’t say what it might do to your social life). And contrary to popular belief, it is not treated with acid. To create acid washed denim, raw denim is tumbled with bleach soaked pumice stones. The resulting fabric is speckled, dappled, or streaked with white. But don’t take my word for it—the images below speak for themselves.
After decades of ridicule, acid wash may be coming back out of the closet. Lately, we’ve spotted it on celebrities and runways. Whether our second love affair with acid wash will be a short fling or a long term relationship remains to be seen.
Whether you love ‘em or hate ‘em, ripped jeans are back in style.
Ripped jeans are as old as jeans themselves, but they didn’t become a trend until the mid 1970’s when icons such as the Ramones, below, began wearing them.
The Ramones are practicing what fashion nerds (such as myself) call “conspicuous outrage.” This term describes consumers who purposefully dress in a disheveled or shocking manner to offend the public. During an era when denim lovers reverently patched their jeans at the first sign of wear, the Ramones’ anti-patch attitude is definitely outrageous.
With frequent exposure to ripped jeans, the public gradually began to accept them and eventually admire them. Today, ripped jeans are so ubiquitous that we see them on everyone from celebrities to soccer moms, and from tots to teens.
Rhianna, the fashionista, shows off her ripped skinnies.
image courtesy of WhoWhatWear
Even toddlers can make a fashion statement with rips and tears!
image courtesy of Crewcuts
So don’t be shy, we know you want to…build and destroy your jeans!
Jeanswest, a denim retailer in Australia, just came out with butt cams for 3 of their stores. Yes. Butt cams. No more straining the neck for these lucky Aussie gals!
Checking out one’s junk in the trunk has never been easier, or more technologically advanced.
And since we know you are wondering…
1. No, the cameras aren’t recording (recorded, no; closely monitored for the entertainment of store personnel, probably).
2. No, there aren’t plans for butt cams in American locations—yet.
3. Yes, the CEO of Jeanswest is a man. Who else would come up with such a brilliant idea, like a butt cam? And for the record, we’re betting he is keeping a “close eye” on the success of these butt cams.
4. Yes, butt cams in dressing rooms are only the beginning. Just wait till you see what they come up with next.
The future will be an interesting place.
If you fear for the children of tomorrow, you are not alone.
posted by: abigail on August 27, 2009 at 9:16 pm
filed under:Misc Musings
TAGS:
womens jeans
They have given us so much to be thankful for (think Hondas, Tamagotchis, and the girlfriend lap pillow), and fashion is no exception. Their cutting edge, push-the-boundaries, anything goes, calculated yet cool sense of style is impossible to ignore.
So, it’s not surprising then that their denim fashions are equally noteworthy.
So what Japanese denim sensations have us doing a double-take these days?
Denim jackets have been making waves beyond the US of A. They’ve been spotted in Japan, and even seen paired with jeans.
(Courtesy Japanesestreets.com)
So you know what that means? It’s official. The Japanese have spoken. Double denim can be done. BUT since not all of us are 100 pound Japanese fashionistas with Harojuku wardrobes, we recommend thinking carefully about your denim on denim decisions if you have any doubts about your ability to pull it off.
Some other Japanese denim trends, straight from the street, include some somewhat frightful 80s influences. Take this denim jacket, fully equipped with an elastic waistband.
Now that’s a girl whose ready for a Michael Jackson tribute!
(Courtesy Japanesestreets.com)
But we have to admit, there’s something about that layered look and the popped collar that makes us (almost) want to raid our dad’s closet and uncover this 80s gem. Too bad (or good) for us: we don’t live at home anymore…
So before we sign off, we’ll leave something for all of you who are looking to get in touch with your inner Japanese self with a less conventional denim accessory. We call it the jascarf, aka the denim jacket turned winter scarf.
(Courtesy Japanesestreets.com)
We’re not exactly sure it will keep you warm, but we’re pretty confident it will get you noticed.
Working for a custom jean company, friends and strangers alike enjoy sending us ideas for greater customization of jeans.
Most of the time we smile and file away the emails, but occasionally there are gems. Lucky for you all, today we received one of those gems.
Enter Winkers (patent pending, in case you were getting any bright business ideas). These bad boys will jazz up even the most boring, simple pair of jeans.
To truly appreciate the Winkers, we strongly suggest watching the video:
So if you are looking for a little added detail to get you some attention as you strut your stuff down the main drag, Winkers will probably do the trick.
We can’t say we endorse Winkers from a fashion standpoint, but we do have to admit they are pretty entertaining (and might even help you make a few new friends).
Although maybe not the “friends” you were hoping for…
posted by: abigail on August 20, 2009 at 3:28 pm
filed under:Misc Musings
TAGS:
custom jeans
From our CEO to our interns, here at indi, we all wear jeans at work. But in many offices across the country, jeans are off limits. Why is this ubiquitous, comfortable pant so taboo at work, even on casual Fridays?
Well. . .it turns out America’s favorite garment has a little bit of baggage. During the mid 20th century, jeans were adopted by members of the counter culture and used as a symbol of dissent against mainstream values. Jeans represented a threat to authority during a time when those in power wore gray suits or heels and stockings. But as members of the counter culture grew older and more conservative they continued wearing jeans. By the late 20th century, jeans were commonplace garb for Americans of all ages and political views.
Despite jeans’ contemporary ubiquity, some businesses feel that jeans still symbolize a threat to authority—an unwelcome symbol to most CEOs. Businesses that have an old fashioned view of jeans often cling to archaic dress codes and expect their employees to dress like Milton, shown below.
Such constraining dress codes could lead employees to rebel in other ways. We’re not saying that dress codes cause otherwise honest employees to burn down office buildings or steal thousands of dollars. We’re not even saying that employees should be permitted to look sloppy at work—we’re the first to admit that jeans can be quite dapper! But here at indi, we believe that allowing employees to express their personal style will improve their output. Hey, it works for us!
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