THE DENIM BLOG by indiDenim
FASHION & FIT TIPS FROM DENIM'S ULTIMATE AUTHORITY
AtomWell, since I work at indi, I have no shortage of jeans, but for the longest time, I’ve pretty much stuck to my style—my SoMa slim fit, low rise bootcuts.
Working in the denim industry as a green girl in the eco-friendly urban environment of the East Bay involves finding great style in some of the most unexpected atmospheres!
On the hunt for hot jeans that will leave miles of smiles underneath the mistletoe this year? We are seeing denim step into December cast in a new light, or shall we say dark…
Customizing the rear of your jeans to flatter your… ahem… “assets” is unknown territory for many women. The growing premium denim industry means you now have your pick of unlimited style variations for the backside, and the many fashions cater to all different body types… and booty types.
With all the pocket options available these days, how’s a modern girl to choose? Flaps or no flaps; standard or curved shape; elaborate embroidery or none… the possibilities are mind-boggling. Your trusted Denim Experts want to help you navigate the new world of back pocket embellishment and discover which type is right for you.
We’ll be the first to admit it: finding the right jeans for your figure can be a chore. For many women, a too-big tummy can seem like a perpetual obstacle to effortless style. If you have abs that are anything less than perfectly shaped and toned, then you know about the continual search for clothing that will work magic on your figure. Good news, ladies: you’re not alone, and your search is not in vain! With The Denim Experts by your side, you’ll learn how to customize jeans for your figure.
The history of jeans begins in gold rush era California with an innovative young immigrant named Levi, and in the 150+ years since then, the jean has grown into an American fashion phenomenon. Can you believe the average American owns seven pairs of jeans? Read on to learn about the humble beginnings - and grand scale popularization - of a modern classic.
